Course information

Length

Full Time 1 year

Course overview

The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess. 

The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era. 

You will find this programme valuable if you:

  • aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing.
  • prefer working in dynamic and fast-changing environments
  • have an entrepreneurial mindset and enjoy thinking outside the box.
  • are fascinated by human ingenuity and the latest technological discoveries.
  • seek to make a positive impact on society.

Contact the department

If you have specific questions about the degree, contact the programme director Dr Sven Molner

What you'll study

The MSc Marketing & Technology consists of:

  • six core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

You will study the following core modules:

Module title Credits
  Technological Innovation & Market Creation 15 credits
  Digital Marketing and Branding 15 Credits
  Creating Customer Experiences 15 Credits
  Marketing Strategy 15 credits
  Marketing Analytics 15 credits
  Research Design & Analysis 15 Credits

Research project

You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.

Optional modules

You can choose two optional modules to make up the remaining 30 credits

Module title Credits
  Consumer Behaviour 15 credits
  Psychology of Marketing and Advertising 15 credits
  Innovation Theory 15 credits
  Innovation Case Studies 15 credits
  Design Thinking 15 Credits
  Digital Research Methods 15 credits
  Leadership and Talent Management 15 credits

Please note that due to staff research commitments not all of these modules may be available every year.

Entry requirements

You will be expected to hold a 2:1 minimum. Relevant work experience will be considered in place of an undergraduate qualification on a case-by-case basis.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score of 6.5 with a 6.5 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Fees, funding & scholarships

Find out more about tuition fees.

Find out more about funding opportunities for home/EU applicants, or funding for international applicants. If you're applying for funding, you may be subject to an application deadline.

How to apply

Careers

Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.

Similar programmes

MSc in Occupational Psychology

Training as an Occupational Psychologist in the Institute of Management Studies will equip you with the scientific knowledge and practical skills to challenge the status quo and offer innovative solutions to workplace problems. 

  • Institute of Management Studies

MSc in Management of Innovation

This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries.

  • Institute of Management Studies

MSc in Consumer Behaviour

The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

  • Institute of Management Studies

MPhil & PhD in Psychology

The Institute of Management Studies (IMS) will equip you with a sound understanding of the methods and skills necessary to conduct high-level research, using a wide range of approaches and techniques.

  • Institute of Management Studies

Related content links