Course information

Length

Full Time 1 year

Course overview

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess. 

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era. 

You will find this programme valuable if you:

  • aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing.
  • prefer working in dynamic and fast-changing environments
  • have an entrepreneurial mindset and enjoy thinking outside the box.
  • are fascinated by human ingenuity and the latest technological discoveries.
  • seek to make a positive impact on society.

Contact the department

If you have specific questions about the degree, contact the programme director Dr Sven Molner.

What you'll study

The MSc Marketing & Technology consists of:

  • six compulsory modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)
Compulsory modules Module title Credits
  Technological Innovation & Market Creation 15 credits
  Digital Marketing and Branding 15 Credits
  Creating Customer Experiences 15 Credits
  Marketing Strategy 15 credits
  Marketing Analytics 15 credits
  Research Design & Analysis 15 Credits

Research project

You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.

Optional modules

You can choose two optional modules to make up the remaining 30 credits

Module title Credits
  Consumer Behaviour 15 credits
  Psychology of Marketing and Advertising 15 credits
  Innovation Theory 15 credits
  Innovation Case Studies 15 credits
  Design Thinking 15 Credits
  Digital Research Methods 15 credits
  Leadership and Talent Management 15 credits
  Consumer Culture and Aesthetics 15 credits

Download the programme specification. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.

What our students say

Kaoru Kuribayashi Stanislaus

"This course has given me opportunities to not only theoretically develop my knowledge but also practically learn and achieve skills that I can apply in the real world immediately after I graduate and pursue my professional goal."

Msc Marketing & Technology at Goldsmiths was the first choice when I was looking for a master's course to sharpen my expertise. Working for five years in Tokyo at an art foundation, fashion company, and a one of the Big Five consulting firms, I was determined that my passion is to become a marketer specialised in the creative industry. This course has given me opportunities to not only theoretically develop my knowledge but also practically learn and achieve skills that I can apply in the real world immediately after I graduate and pursue my professional goal.

Sophie Baker

"The lecturers generally have been great, they've gone above and beyond what I expected from an MSc; the support, quick responses, level of knowledge, and commitment have been astounding."

"Before Goldsmiths, I'd been living abroad and moved back to the UK with ambition to get back to uni and progress my current Psychology degree. I found Goldsmiths online, and in all honesty, had never heard of it before! I have to admit, I was dubious about moving to London as it's far from anywhere I've lived or studied, but I was more than pleasantly surprised. The University has been nothing but amazing, in terms of resources and support available; the campus itself is brilliant, easy to find your way around and always what you need when you need it!

The course was more than I expected; as a complete newbie to marketing it's been the perfect foundation, alongside, developing and taking my knowledge down a specific avenue in order to specify my degree. The lecturers generally have been great, they've gone above and beyond what I expected from an MSc; the support, quick responses, level of knowledge, and commitment have been astounding. The modules are relevant, interesting and I love the contrast of teaching styles."

Mei Posso

"My favourite part of this masters programme has been the opportunity to apply our course learning onto real world problems which has enabled us to engage with both market leaders and industry professionals in London."

"Goldsmiths' MSc Marketing and Technology programme immediately grabbed my attention because of its unique combination of practicality, creativity, and innovative thinking. My favourite part of this masters programme has been the opportunity to apply our course learning onto real world problems which has enabled us to engage with both market leaders and industry professionals in London. These experiences coupled with highly interactive lectures and a multicultural cohort have been invaluable in nurturing my business acumen, analytical thinking and interpersonal skills. Having only graduated from a BA History and English Literature degree last summer, I have recently secured a role with Coty Inc., a global leader in the beauty industry, as a Marketing Intern which is a testament to the quality of learning on this masters"

Entry requirements

You will be expected to hold a 2:1 minimum. Relevant work experience will be considered in place of an undergraduate qualification on a case-by-case basis.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Fees, funding & scholarships

Annual tuition fees

These are the fees for students starting their programme in the 2020/21 academic year.

  • Home - full-time: £13330
  • EU - full-time: £13330
  • International - full-time: £19750

If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time if you require a Tier 4 student visa, however this is currently being reviewed and will be confirmed in the new year. Please read our visa guidance in the interim for more information. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.

How to apply

Careers

Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.

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