PGCert in Promotional Media

Course information

Media, Communications and Cultural Studies

Three academic terms (September-June) equivalent to part-time study

Course overview

The PGCert in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.

You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.

This PGCert will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.

The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 16th in the world (3rd in the UK) in the 2024 QS World Rankings for communication and media studies.

Study with a career focus

The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.

You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your diploma can be used in a professional context.

The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.

Who should apply

The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.

Contact the department

If you have specific questions about the degree, contact Clea Bourne.

What you'll study

Compulsory

You will study the following compulsory modules on this programme.

Module title	Credits
Promotional Media I: Changing Fields & Contexts	30 credits
Promotional Media II: Campaign Skills & Techniques	30 credits

Download the programme specification.

Please note that due to staff research commitments not all of these modules may be available every year.

Entry requirements

Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Fees, funding & scholarships

To find out more about your fees, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.

How to apply

Apply now

Find out more about applying.

Similar programmes

MA Audio, Radio and Podcasting

Sound is the most dynamic part of the media industry right now and this long-standing MA in Audio, Radio and Podcasting will give you the theoretical knowledge and practical experience to navigate it and excel in it. We value what you have already achieved. Creativity in the audio medium is a uniquely personal experience and your existing knowledge and skills mean you'll be able to add diversity to the area of the industry you intend to join.

MA Brands, Communication & Culture

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

MA Cultural Studies

The MA Cultural Studies offers an interdisciplinary approach to the study of contemporary to culture, politics and society.

MA Culture Industry

‘Culture is a paradoxical commodity. So completely is it subject to the law of exchange that it is no longer exchanged; it is so blindly consumed in use that it can no longer be used. [...] The whole world is made to pass through the filter of the culture industry.’ –Theodor W. Adorno and Max Horkheimer, ‘The Culture Industry’, 1947

View more programmes

PGCert in Promotional Media: Public Relations, Advertising and Marketing