IB: 33 points overall with Three HL subjects at 655
3 years full-time
Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.
Why study BA Economics with Marketing at Goldsmiths?
- This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
- Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
- This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
- To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
- Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.
- You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing, but also in management, business psychology, strategy, innovation and entrepreneurship.
- A recent project is Economics: Past, Present and Future, a website produced by Economics at Goldsmiths and used across universities in the UK. On this website, students can find a series of interviews of celebrated economists such as Sheila Dow, Geoff Harcourt, Charles Goodhart, Tony Lawson, Julie Nelson and Ha-Joon Chang.
- Find out what our students say about Economics programmes on our YouTube channel.
Contact the department
If you have specific questions about the degree, contact Dr Ivano Cardinale
What you'll study
Year 1 (credit level 4)
You'll study the following modules:
|Introductory Economics||30 credits|
|Economic Reasoning||15 credits|
|Perspectives from the Social Sciences||15 credits|
|Mathematics for Economics and Business||30 credits|
|Introduction to Marketing||15 credits|
|Marketing Management||15 credits|
Year 2 (credit level 5)
You study the following modules:
|Intermediate Microeconomics||15 credits|
|Intermediate Macroeconomics||15 credits|
|Quantitative Economics||15 credits|
|Applied Quantitative Economics||15 credits|
|History of Economic Ideas||15 credits|
|Economic History||15 credits|
|Consumer Behaviour||15 credits|
|Product Innovation and Management||15 credits|
Year 3 (credit level 6)
Students take the following compulsory modules:
|International Economics||15 credits|
|Public Economics||15 credits|
|Consumer Culture||15 credits|
|Behavioural Economics||15 credits|
In your final year you also choose 60 credits of optional modules. 30 credits economics and 30 credits from management and marketing. Examples of the kinds of modules that will be available are listed below:
|Marketing and management modules||Module title||Credits|
|Marketing Strategy||15 credits|
|Digital Marketing and Social Media||15 credits|
|Leadership and Talent Management||15 credits|
|International Business||15 credits|
|Innovation Case Studies||15 credits|
|Project Management||30 credits|
|Material Culture||15 credits|
|Social Media, Crowdsourcing and Citizen Sensing||15 credits|
|Psychology of Marketing and Advertising||15 credits|
|Technology & Marketing||15 credits|
|Economics modules||Module title||Credits|
|Advanced Econometrics||15 credits|
|From National Statistics to Big Data||15 credits|
|Development Economics||15 credits|
|Manias, Bubbles, Crises and Market Failure||15 credits|
|Individual and Institutional Economic Behaviour||15 credits|
|Communications and Presentation Skills||15 credits|
This programme is taught through scheduled learning, which includes lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and writing essays.
How you’ll be assessed
You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.
Credits and levels of learning
An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project.
Please note that due to staff research commitments not all of these modules may be available every year.
We accept the following qualifications:
International Baccalaureate: 33 points overall with Three HL subjects at 655
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2
We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.
You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics.
Fees & funding
You will train in both economics and marketing, and you will be exposed to the key insights and methods from a variety of social sciences. This will give you great flexibility in pursuing both traditional economists’ careers as well as marketing careers.
Given the increasing reliance on data and quantitative methods in marketing practice, the economics training of this programme will make you extremely well placed for marketing jobs with a quantitative angle.
In addition, you will have the possibility to take the Work Placement Module, which offers competitive placements in the summer after the second year of the programme. We also have our own careers speakers’ series, in which practitioners from a variety of career paths give insights on the opportunities available to students with the interdisciplinary economics and marketing training provided by this degree.
Organisations in which you can work after graduation include:
- Government departments
- National and regional development agencies
- Economic consultancies
- International and supranational organisations
- Insurance companies
- Marketing firms
Possible employment roles that will be available after graduation include economic analyst, economics and business journalist, account manager, data analyst, market researcher, economist, marketing analyst, marketing strategist, brand manager, media planning specialist, marketing manager, advertising and promotion manager, sales manager, and auditor.