BSc (Hons)
Economics with Marketing

Why study BSc Economics with Marketing at Goldsmiths

This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.

  • Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world.
  • Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice. 
  • London is the business and financial hub of the UK and you will have access to today’s best business leaders, economists, and policy practitioners.
  • This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
  • Through the Turing Scheme you can spend half of your third year at a university in Europe. You'll experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.
  • You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing but also in management, business psychology, strategy, innovation and entrepreneurship.
  • At the IMS we focus our teaching efforts on a small cohort of students per year. By doing so, we give you the opportunity to interact a lot with lecturers and other students.
  • You’ll learn in small groups and will be assigned a personal tutor for the three years of your programme. Your tutor will meet regularly with you, follow your progress, and help you whenever you need. See what our students say about the small-group teaching environment.

Contact the department

If you have specific questions about the degree, contact Dr Ivano Cardinale.

UCAS code


Entry requirements

A-level: BBB
IB: 33 points overall with three HL subjects at 655


3 years full-time


Home - full-time: £9250
International - full-time: £19640


Institute of Management Studies

Industry links
We adapt our curriculum to reflect what is happening in today's economy and link students to industry via opportunities and expert tutors.
8 out of 10 Goldsmiths students go into highly skilled work or further study after they graduate (Graduate outcomes survey 2022).
Enjoy London Life
We are in London, voted the world's best student city (QS Best Student Cities 2023).

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What you'll study

Year 1 (credit level 4)

In your first year, you'll take the following compulsory modules:


Module title Credits
Introductory Economics 30 credits
Mathematics for Economics and Business 30 credits
Introduction to Marketing 15 credits
Marketing Management 15 credits
Identity, Agency & Environment 1 15 credits
Identity, Agency & Environment 2 15 credits

Note about optional modules (if available): The above is indicative of the typical modules offered, but is not intended to be construed or relied on as a definitive list of what might be available in any given year. The module content and availability is subject to change.

Teaching style

This programme is taught through scheduled learning - a mixture of lectures, seminars and computer labs. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work.

How you'll be assessed

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

Entry requirements

We accept the following qualifications:

A-level: BBB
International Baccalaureate: 33 points overall with three HL subjects at 655
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

Alternative qualifications

See our full list of undergraduate entry qualifications.

We welcome students with a range of educational experiences. If you believe you may not meet the standard qualification requirements we would still encourage you to apply because we consider all aspects of your application when making a decision.

We’ll pay particularly careful attention to your personal statement, which is your opportunity to demonstrate your interest in the subject you’ve applied for. Your referees are also welcome to include any relevant contextual comments around your academic achievements. We’ll look at all these things when making a decision on your application, as well as your qualifications and grades.

International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Fees and funding

Annual tuition fees

These are the UG fees for students starting their programme in the 2024/2025 academic year.

  • Home - full-time: £9250
  • International - full-time: £19640

If your fees are not listed here, please check our undergraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time if you require a Student Visa, however this is currently being reviewed and will be confirmed in the new year. Please read our visa guidance in the interim for more information. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Funding opportunities

We offer a wide range of scholarships and bursaries, and our careers service can also offer advice on finding work during your studies. Find out more about funding your studies with us.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.


Getting ready for work

You will train in both economics and marketing, and you will be exposed to the key insights and methods from a variety of social sciences. This will give you great flexibility in pursuing both traditional economists’ careers as well as marketing careers.

Possible employment roles that will be available after graduation include economic analyst, economics and business journalist, account manager, data analyst, market researcher, economist, marketing analyst, marketing strategist, brand manager, media planning specialist, marketing manager, advertising and promotion manager, sales manager, and auditor.

How we support you

At the IMS, we have:

  • A dedicated Head of Careers and Employability.
  • An exclusive module on 'My Career Strategy' that prepares you for the job market.
  • Practical workshops and one-to-one sessions covering time management, CV clinics, and transferable skills.
  • Students can engage in summer placements and internships between their second and third years.
    - Internships: 4-12 weeks duration, typically at corporate firms, with full training, mentoring, and potential graduate offers.
    - Placements: Often available in local companies and SMEs, which can be paid or unpaid, less formal and structured.
  • IMS Career Mentorship Scheme for undergraduates, pairing them with industry partners in London for career mentoring.
  • Career Clubs and Societies provide networking and professional development opportunities. Clubs include the Economics Society, Marketing Society, Women in Business Careers Club, and Finance, Investment, and Trading Careers Club.

Find out more about we help you improve your employability while at Goldsmiths


Given the increasing reliance on data and quantitative methods in marketing practice, the economics training of this programme will make you extremely well placed for marketing jobs with a quantitative angle.

This degree equips you with an array of skills that will help you stand out in the marketplace and launch your career. Through our modules you will learn economic theory and application, and practise your skills in writing, presenting and data analysis.

The structure of this programme of studies also equips you with:

  • An ability to explain economic ideas to non-economists in government and the business world
  • A knowledge of the limits of economic models for analysing real-world data
  • An understanding of the economy that can meet new challenges and unforeseen crises
  • A personal philosophy of how the economy works that distinguishes you from the crowd

You'll also gain skills in teamwork, time management, organisation, critical thinking, reflection and independent research.

All of these skills are greatly sought after by graduate employers. 


We are proud to be associated with the Goldsmiths’ Library of Economic Literature, which is the main collection in Economics literature in Senate House Library. This is one of the most important libraries in the history of economics and business in the world.

Find out more about the Library's History on the University of London website.


The Institute of Management Studies has academics researching not only in Economics, but also in Consumer Theory, Management, Business Psychology, Strategy, Innovation and Entrepreneurship. The Goldsmiths research community that you will come in contact with is in fact even larger, and includes leading experts from Sociology, Psychology, Computing, Media Studies, History, Politics, Design and other departments teaching optional modules for our Economics degrees.

Economics lecturers at Goldsmiths have recently completed a project called Economics: Past, Present and Future, a website produced used across universities in the UK that features interviews with celebrated economists such as Sheila DowCharles GoodhartGeoff HarcourtTony LawsonJulie NelsonHa-Joon ChangK Vela VelupillaiAnwar Shaikh and Jayati Ghosh.

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