Course information

Entry requirements

UCAS code


Entry requirements

A-level: BBB
IB: 33 points overall with Three HL subjects at 655


3 years full-time

Course overview

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BSc Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BSc Economics with Marketing at Goldsmiths

  • This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
  • Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
  • You’ll learn in small groups and will be assigned a personal tutor during the three years of your undergraduate degree. Your tutor will meet regularly with you, follow your progress, and will be your first point of contact in our programme. See what our students say about the small-group teaching environment. 
  • London is the business and financial hub of the UK and you will have access to today’s best business leaders, economists, and policy practitioners. Find out what our students say about Economics programmes on our YouTube channel.
  • This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
  • Goldsmiths Economics graduates start careers in a wide range of jobs in consultancy, finance, data analysis, and government. Recent employers include Lloyds Bank, Deloitte, KPMG, CapGemini, Public Health England, Civil Service Fast Stream, Department for Transport. They also go on to postgraduate studies at top institutions in the UK and abroad. Institutions include Cambridge, LSE, New York University, King’s College London and Imperial College.
  • Through the new Turing Scheme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.
  • You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing but also in management, business psychology, strategy, innovation and entrepreneurship. The Goldsmiths research community that you will come in contact with is in fact even larger and includes leading experts from Sociology, Psychology, Computing, Media Studies, History, Politics, Design and other departments teaching optional modules for our Economics degrees.

Contact the department

If you have specific questions about the degree, contact Dr Ivano Cardinale.

What you'll study

Year 1 (credit level 4)

 In your first year, you'll study the following compulsory modules.

Module title Credits
Introductory Economics 30 credits
Mathematics for Economics and Business 30 credits
Introduction to Marketing 15 credits
Marketing Management 15 credits
Identity, Agency & Environment 1 15 credits
Identity, Agency & Environment 2 15 credits

Year 2 (credit level 5)

In your second year, you'll study the following compulsory modules.

Module title Credits
Intermediate Microeconomics 15 credits
Intermediate Macroeconomics 15 credits
Quantitative Economics 15 credits
Applied Quantitative Economics 15 credits
Consumer Behaviour 15 credits
Product Innovation and Management 15 credits

You’ll also choose either of the following modules:

Module title Credits
History of Economic Ideas 15 credits
Economic History 15 credits

In addition, you will choose a 15-credit optional module from the Institute of Management Studies. Choices include Accounting and Finance, Development Economics, Money, Banking and the Financial System, Entrepreneurial Behaviour, Brand Management, and Marketing Communications.

Year 3 (credit level 6)

In your third year, you'll take the following compulsory modules.

Module title Credits
International Economics 15 credits
Public Economics 15 credits
Consumer Culture 15 credits
Behavioural Economics 15 credits

Optional modules

In your final year, you also choose 60 credits of optional modules. 30 of these credits will be from modules that have a Marketing theme, and the other 30 will be from general Economics and Management modules from across the department. Recent examples have included:

Module title Credits
Marketing Strategy 15 credits
Digital Marketing and Social Media 15 credits
Leadership and Talent Management 15 credits
International Business 15 credits
Innovation Case Studies 15 credits
Project Management 30 credits
Material Culture 15 credits
Social Media, Crowdsourcing and Citizen Sensing 15 credits
Psychology of Marketing and Advertising 15 credits
Technology & Marketing 15 credits
Marketing Analytics 15 credits

Teaching style

This programme is taught through scheduled learning - a mixture of lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work.

The following information gives an indication of the typical proportions of learning and teaching for each year of this programme*:

  • Year 1 - 15% scheduled learning, 85% independent learning
  • Year 2 - 15% scheduled learning, 85% independent learning
  • Year 3 - 15% scheduled learning, 85% independent learning

How you’ll be assessed

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

The following information gives an indication of how you can typically expect to be assessed on each year of this programme*:

  • Year 1 - 55% coursework, 45% written exam
  • Year 2 - 63% coursework, 38% written exam
  • Year 3 - 69% coursework, 31% written exam

*Please note that these are averages are based on enrolments for 2022/23. Each student’s time in teaching, learning and assessment activities will differ based on individual module choices.

Credits and levels of learning

An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project.

Download the programme specification.

Please note that due to staff research commitments not all of these modules may be available every year.

Between 2020 and 2022 we needed to make some changes to how programmes were delivered due to Covid-19 restrictions. For more information about past programme changes please visit our programme changes information page.

Entry requirements

We accept the following qualifications:

A-level: BBB
International Baccalaureate: 33 points overall with Three HL subjects at 655
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Fees & funding

Annual tuition fees

These are the fees for students starting their programme in the 2023/2024 academic year.

From August 2021 EU/EEA/Swiss nationals will no longer be eligible for 'Home' fee status. EU/EEA/Swiss nationals will be classified as 'International' for fee purposes, more information can be found on our fees page.

  • Home - full-time: £9250
  • International - full-time: £18440

If your fees are not listed here, please check our undergraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

We offer a wide range of scholarships and bursaries, and our careers service can also offer advice on finding work during your studies. Find out more about funding your studies with us.


You will train in both economics and marketing, and you will be exposed to the key insights and methods from a variety of social sciences. This will give you great flexibility in pursuing both traditional economists’ careers as well as marketing careers.

Given the increasing reliance on data and quantitative methods in marketing practice, the economics training of this programme will make you extremely well placed for marketing jobs with a quantitative angle.

Possible employment roles that will be available after graduation include economic analyst, economics and business journalist, account manager, data analyst, market researcher, economist, marketing analyst, marketing strategist, brand manager, media planning specialist, marketing manager, advertising and promotion manager, sales manager, and auditor.

How we help you achieve your career goals

We believe employability and becoming career-ready should be an absolutely integral part of your time with us. We will work with you to help you discover the kind of role that might be right for you, how to access those opportunities and then how to market yourself effectively into the role and be successful.

Core elements of our offering are about helping you get career-ready early on in your second year so you are well placed to secure a placement or internship in the summer, an all-important step to securing that dream graduate role. We have two second-year optional modules you can select: 

Developing an Employability Strategy Module (credit bearing): Get yourself career-ready. This module will take you through the employability journey. What kind of skills and motivators do you have, what kind of role and industry might be right for you and how to successfully market yourself into those roles?

Work Placement Module (credit bearing): Get real life experience in industry. A work placement will help you expand your network and provide valuable insights into the world of work. Some students have gone on to receive a graduate offer just after their placement!

Other ways we support you on your career journey

Tools: We have a range of tools to help you understand yourself, your skills, values and motivators and what kind of role might be right for you. Then make a detailed career plan to achieve success.

Careers resources: We have a wealth of online resources to help you research what employers are looking for and where you might fit, then access those job opportunities.

Workshops – Discover Opportunities, Network and Market Yourself Effectively: A number of workshops both within the IMS and wider College covering topics such as what our students go on to do, how to find and apply for intern and graduate roles and personal branding. As well as how to market yourself effectively, successful CVs and application forms and how to succeed at interview and assessment centres.

Events on campus: Benefit from a range of careers fairs, speaker series, panel discussions, career clubs and networking events to get as much industry exposure and connections as you can.

1:1 support: Meet with the careers consultant to explore your career strategy. The consultants can give you advice on your job search strategy, help with CVs and cover letters, help with psychometrics. As well as helping you hone your interview skills.

Mentoring: A wide range of mentoring opportunities are available with industry experts and alumni. Get advice and insights from industry professionals, many of who have been where you are now. Helping students understand where they can fit into the world of work and how to successfully access opportunities.

Gold Award: Is a personal and professional development programme designed to help identify your current skills, develop new skills and gain experiences through co-curricular activities. A well-rounded portfolio of skills and experiences is essential in the competitive working world.

GoldReach: We recognise that students from underrepresented groups may face additional barriers accessing graduate-level employment. GoldReach aims to help you reflect on your aspirations and reach your potential. GoldReach will provide you with the opportunity to broaden your career horizons, develop your employability skills and access a range of opportunities.

Destination Data for our Economics Programmes

Our well-rounded students go into a wide range of roles across different industries. We have students going into more traditional economist roles such as finance, investment banking, the civil service, development agencies and economic consulting. However, we also have some that go on to teach as well as alumni going to work in organisations as diverse as Warner Music Group, The Ministry for Justice, marketing agencies and even starting their own business. 

The careers of our graduates from the past two years are mainly in government (19%), finance (17%), technology (10%) and professional services (9%) among other sectors (26%). Around 19% of our graduates have gone on to pursue postgraduate degrees.

Jobs include M&A analyst at Ackroyd Legal, equity risk analyst intern at Kings Investment Fund, foreign exchange trader at TY Assets, junior investment writer at FE Investment, Head of Strategy at Dual International, consulting analyst at Deloitte, audit assistant at KPMG, rewards analyst at Wills Tower Watson, graduate analyst at CapGemini, trainee teacher of economics at Harris Federation, assessment team lead at BPP, business and finance analyst in the Civil Service Fast Stream, funding and incentive officer at the Department for International Trade, public health intelligence analyst at Public Health England, and assistant economist at Department for Transport.

Institutions where our graduates have gone for postgraduate degrees include Cambridge, LSE, New York University, King’s College London, Imperial College, Durham, and Queen Mary. 


We are proud to be associated with the Goldsmiths’ Library of Economic Literature, which is the main collection in Economics literature in Senate House Library. This is one of the most important libraries in the history of economics and business in the world. Find out more about the Library's History on the University of London website.