BSc (Hons) Management with Entrepreneurship

This module will introduce you to key theories, insights and methods within Organisational Studies. In particular, it will critically examine different organisational forms, processes and contexts.

The module places an important emphasis on the meaning and content of organisational strategies. It will help you develop the tools you need to analyse an organisation’s positioning within the marketplace, and think/plan strategically in order to make it more competitive.

You'll gain an understanding of strategic management and appreciate the interrelated dynamics of both strategic and organisational research and practice.

This module introduces students to microeconomics, macroeconomics and the context of economic analysis. Students will get a good grounding in microeconomic theory and will understand the principles used in mainstream rational choice and perfect competition theory.

The course will cover preference theory, demand and supply, income and substitution effects, cost and revenue curves, perfect competition and partial equilibrium theory. The focus here is the internal consistency of neoclassical microeconomics as exemplified in rational choice theory and competitive markets, and its use of logic. Arguments showing the context and limited nature of neoclassical economic tools in explaining the economic and social reality will be discussed throughout these weeks. 

Then students will be taught topics of macroeconomics. In this section, the focus will be on the following specific concepts: national accounting, inflation, unemployment and business cycles. The analysis of these concepts will be through the use of contemporary schools of economic thought (New Classical, New Keynesian, Post Keynesian, and Monetarist) and their analytical frameworks. By viewing these concepts through these different frameworks, the student is introduced into open-ended discussions on these topics as different answers are equally valid as long as students can clearly identify the theoretical frameworks that he/she is using.

Finally, students then will learn about the social, political and business context of economic theory through the discussion of case studies and real-world examples.

• Learn about why entrepreneurship is important and how it impacts on individuals, communities and nations
• Examine different forms of entrepreneurship from business start-ups to corporate entrepreneurship, to family businesses and growth-oriented businesses
• Understand entrepreneurial processes from opportunity identification to resource acquisition and innovation and why some people become entrepreneurs while others do not
• Examine different groups of entrepreneurs including female and ethnic minority entrepreneurs and the cultural and contextual factors that shape their development

This module is an introduction to marketing. By the end of the module you will have a knowledge of the role of marketing within organisations and within society, and of the principles of marketing management.

Conceptually, the module is divided in two sections. The focus of the first section is to understand what marketing and its role within society. In the first five weeks, you will be introduced to the definition of marketing, the role of marketing within organisations, the value of marketing within organisations and society, the history of marketing, the role of marketing in constructing the consumer society, and the relationship that marketing has with society (i.e. marketing ethics, and sustainability).

We will study both traditional and critical/interpretativist theories of marketing.

In the second half of the module, you will be introduced to foundational topics in marketing management. You will also be introduced to marketing strategy through an brief overview of the 4Ps of marketing - Product, Place, Promotion and Price.

• Develop an understanding of the theoretical and historical frameworks of Capital, capitalism, Social Capital
• Understand the value that can be created through social capital
• Develop an understanding of the importance of physical, human and social capital in relation to creative and social enterprise and current trends in 21st century enterprises
• Be introduced to common terms in financial modelling and an understanding of financial capital

In this module you will learn the basics of accounting and financial terminology and techniques. By the end of the module you will understand financial reporting and standardised disclosures, the importance of financial strategies, cash flow, and capital budgeting, and be able to appreciate the strengths and weaknesses of different types of financial data.

This module will give you a good understanding of core marketing management principles and how these are applied to consumers, industrial services and organisations, both from a theoretical and a practical standpoint.

By the end of the module you'll understand the value of a marketing focus to both customer and supplier, and analyse what marketing can contribute to both individual and organisational users.

This course will cover all the topics needed for marketing management and planning. You'll start by analysing strategic tools for marketing strategy definition including segmentation, targeting and positioning.

You'll then analyse the marketing process through a review of the marketing mix principles, for example the 4Ps (Product, Place, Promotion, Price). You'll also explore in detail each one of these tactics.

Theory will be complemented with real-life examples and exercises. You'll also be exposed to case studies analysis to apply the theory into practice.

This module will introduce you to the psychological theories and research on how organisational, team-level and individual characteristics affect productivity and mental health. This module will also consider the limitations of our understanding of these issues and how occupational psychology theory and research is trying to overcome them. 

• Learn central concepts in work-related research design
• Understand the benefits and shortcomings of research methods, from attitudinal (consumer surveys) to experimental
• Understand how management-related and entrepreneurial research is designed, conducted and analysed
• Learn important ethical concerns in conducting research in workplaces and with consumers

• Be introduced, through case studies and guest speakers, to a range of existing creative and social enterprises that are creating new business models and making social impact while creating financial value
• Develop an understanding of business model paradigms how to articulate and represent a business model's financial and social assets
• Develop an understanding of how to generate incomes from creative content
• Develop an understanding of the differences between a business model and a business plan and how to create each

• Develop an understanding of how to move from an inspired idea to an operating concern
• How to develop a sustainable enterprise of a project, gaining insight in to the key elements that will lead to success
• Understand their own creative life cycle and how to work with others to ensure diversity of thinking and to strong action
• Be introduced to a range of methods and frameworks to support creative thinking and problem solving

• Learn about and critique research on entrepreneurial traits, skills, motivations and behaviours
• Examine different kinds of emotions and how they impact on entrepreneurial behaviours
• Investigate how entrepreneurs differ from non-entrepreneurs with respect to the cognitive processes they employ and how they shape behaviour
• Learn about emergent topics in the field such as entrepreneurial passion, and how entrepreneurs cope with, make sense of, and bounce back from hardships, crises and failure

• Understand key concepts relating to international business, describe the key players in international business, and discuss the advantages and disadvantages of globalization 
• Examine the international business environment and the different dimensions (political, legal, technological and cultural) that affect the operations of international businesses
• Understand the international monetary and financial environment
• Examine different strategies for entering in to foreign markets and analyse organizational design, control and structure in international business contexts

• You'll have access to executives from industry, who'll discuss and debate the merits of different approaches to the management of innovation. Recent speakers have included fashion designer Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.
• Learn about a variety of innovation approaches and challenges
• Translate conceptual and theoretical implications of innovation to practical applications
• Understand current and future potential issues reshaping commercial and non-profit practices
• Critically evaluate debates on the value and potential of intersections between disciplines and emerging innovation practices, particularly as these relate to transformation and change
• Understand the challenges and opportunities for applying or piloting early stage digital, media, and marketing in commercial and non-profit organisations

Dissertation work involves carrying out, and writing-up an original research project on a relevant subject of your choice, with guidance and support from a supervisor.