Dr Vikram Kapoor

Staff details

Position

Lecturer in Marketing

Department

Institute of Management Studies

Email

v.kapoor (@gold.ac.uk)

Goldsmiths Research Centres/Groups

Vikram’s research focuses on consumer identity projects, stigmatized subpopulations, and religion and consumption.

Dr Vikram Kapoor joined Goldsmiths, University of London in 2022. He has previously held academic roles at Birkbeck, University of London. Vikram obtained his PhD from the University of Limerick in Ireland and Mphil from Bocconi University in Italy. He graduated from St. Xavier's College, University of Calcutta, with an MCom and a BCom (Honors) degree.

Vikram won the 2019 ACR-Sheth Public-Purpose Dissertation Award and the 2021 AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles. His works have been published in the Journal of Public Policy & Marketing, Journal of Business Research, Marketing Theory, Consumption Markets & Culture, Journal of Sustainable Tourism, and Academy of Marketing Science Review. Vikram serves on the Editorial Board of Consumption Markets & Culture and Qualitative Market Research: An International Journal. Vikram also serves as the EDI Lead for the School of Creative Management.

Academic qualifications

Certified Management & Business Educator (CMBE), Chartered Association of Business Schools
Fellow of the Higher Education Academy
PhD in Marketing and Management- University of Limerick, Ireland
MPhil in Business Administration and Management (Marketing)- Bocconi University, Italy
MCom (Marketing Management)- University of Calcutta, India
BCom (Honors)- University of Calcutta, India

Teaching and supervision

Consumer Culture (PG & UG)
Brand Management (UG)
Market Research & Consumer Insight (UG)
Research Dissertation (UG)
Research Project (PG)

Research interests

Consumer culture theory
Rituals and festivals
Religion and consumption
Atmospheres
Stigma and identity
Qualitative research methods

Grants and awards

2019: Winner, ACR-Sheth Public-Purpose Dissertation Award

2021: Winner, AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles

2021: Fellow, Academy of Marketing Science (AMS) Doctoral Consortium

2023: Early Career Research Fund (ECRF), Goldsmiths

2025: KBS (University of Limerick, Ireland) Seed Funding

Publications and research outputs

Book Section

The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces Kapoor, Vikram ORCID logo ; Ní Bheacháin, Caoilfhionn; and Belk, Russell W. 2025. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces. In: Cele Otnes and Tina M. Lowrey, eds. Rituals, Consumption and Marketing: A Research Companion. Abingdon: Routledge. ISBN 9781032871912

Article

Threshold Atmospheres: Conjuring the Affective in Inflection Kapoor, Vikram ORCID logo ; Ní Bheacháin, Caoilfhionn; and Belk, Russell. 2025. Threshold Atmospheres: Conjuring the Affective in Inflection. Marketing Theory, ISSN 1470-5931
The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities Kapoor, Vikram ORCID logo ; Russell, Belk; and Hein, Wendy. 2025. The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities. Journal of Business Research, 199, 115552. ISSN 0148-2963
Dark echoes Kapoor, Vikram ORCID logo . 2025. Dark echoes. Journal of Customer Behaviour, 24(3), pp. 199-201. ISSN 1475-3928

Professional Activity

Communication During Crisis: Lessons post-pandemic Kapoor, Vikram ORCID logo ; and Tasheva, Stefani . 2023. Communication During Crisis: Lessons post-pandemic.

Other

Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors Kapoor, Vikram ORCID logo ; and Belk, Russell. 2023. Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors. SAGE Research Methods: Business and Management, London.

Professional projects

Editorial Board Member:
Consumption Markets & Culture
Qualitative Market Research: An International Journal

Conferences and talks

Kapoor, V. "Uncloseted." Transformative Consumer Research Conference, 2023.

Hein, W., V. Kapoor, and R. W. Belk. “Analysis of Analysis: Sharing Practices to Raise Multivoicedness in Diverse Research Teams." GENMAC, 2022.

Kapoor, V., and R. W. Belk. “‘Pressure Creates Diamonds’/‘Fire Refines Gold’: Conceptualizing Coping Capital.” Academy of Marketing Science Conference, June 2021.

Kapoor, V., R. W. Belk, and C. Goulding. “Revisions in Indian Religious Rituals & Festivals During the COVID-19 Pandemic.” 2nd Annual International Symposium on Festival Culture (ISFC), June 2021.

Kapoor, V., M. Patterson, and L. O’Malley. “Identity and Consumption of Multiply Marginalized Homosexuals: An Oral History Approach.” Doctoral Colloquium, University of Stirling Management School, Scotland, 2018.