Dr Vikram Kapoor

Staff details

Position Lecturer in Marketing
Email v.kapoor (@gold.ac.uk)
Dr Vikram Kapoor

Dr Vikram Kapoor joined the Institute of Management Studies in 2022. He has previously held academic roles at Birkbeck, University of London. Vikram obtained his PhD from the University of Limerick in Ireland and Mphil from Bocconi University in Italy. He graduated from St. Xavier's College, University of Calcutta, with an MCom and a BCom (Honors) degree.

Vikram won the 2019 ACR-Sheth Public-Purpose Dissertation Award and the 2021 AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles. He serves on the Editorial Board of Festival Culture Research & Education, UK, and has reviewed for the Journal of Marketing Communications and the International Journal for Consumer Studies.

Vikram’s research focuses on consumer identity projects and coping, stigmatized subpopulations, and religion and consumption. His works have been published in the Journal of Public Policy & Marketing, Consumption Markets & Culture, and Marketing Intelligence & Planning.

Academic qualifications

  • PhD in Marketing and Management- University of Limerick, Ireland 2020
  • MPhil in Business Administration and Management (Marketing)- Bocconi University, Italy 2016
  • MCom (Marketing Management)- University of Calcutta, India 2010
  • BCom (Honors)- University of Calcutta, India 2002



Kapoor, Vikram; Belk, Russell and Goulding, Christina. 2022. Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic. Journal of Public Policy & Marketing, ISSN 1547-7207

Kapoor, Vikram and Belk, Russell. 2022. Coping and career choices: Irish gay men’s passage from hopelessness to redemption. Consumption Markets & Culture, 25(1), pp. 52-78. ISSN 1025-3866

Kapoor, Vikram; Patterson, Maurice and O'Malley, Lisa. 2020. Liminal consumption of “the cosmic ballet”: an autoethnography. Consumption Markets & Culture, 23(1), pp. 61-80. ISSN 1025-3866

Pradhan, Debasis; Kapoor, Vikram and Moharana, Tapas Ranjan. 2017. One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), pp. 774-788. ISSN 0263-4503

Further profile content