Dr Annemijn Loermans

Annemijn is a Lecturer in Marketing and the Graduate Careers Coordinator for Marketing. Prior to joining Goldsmiths, Annemijn worked as a postdoctoral researcher at ESSEC Business School, in Paris, France. She holds a BA in Social Sciences from Utrecht University, a MSc in Behavioural Science from the Radboud University Nijmegen and a PhD in Psychology from the Vrije Universiteit Amsterdam, all in the Netherlands. 

Annemijn’s research lies at the intersection between marketing, psychology and management. She examines differences in the cognitive representation of abstract concepts, concepts like time, future selves and brands, and explores how these differences drive our (consumer) behaviour, motivation, well-being and emotions. She mainly employs quantitative techniques in studying how people across the world think and talk about time, how people think about who they want to become, and how they perceive brands and products. In identifying and considering the factors that shape these differences, Annemijn devotes special attention to the situated and dynamic character of these factors. With her research, she seeks to contribute to a better understanding of cultural differences, how people navigate career transitions, and how consumers interact with brands and consumer goods.