Luciana Velloso

Staff details

Position Lecturer in Marketing
Email l.velloso (
Phone +44 (0)20 296 4220
Luciana Velloso

Luciana Velloso is a lecturer in Marketing at the Institute of Management Studies at Goldsmiths, University of London. She is currently completing her PhD in Marketing at the Schulich School of Business, York University. She holds an MBA in Marketing and International Business and an Honors BA in Communications, both from the Federal University of Rio de Janeiro.

Luciana researches consumers, brands, and the media environment they interact in. Rooted in Consumer Culture Theory (CCT), her current research program is centered on media system dynamics, that is, how actors and institutions shape and are shaped by our current media landscape. She is especially interested in the challenges posed by “alternative facts,” “truthiness,” and “filter bubbles.” She also conducts research on international entrepreneurship.

Luciana has held several teaching, research, and consulting positions throughout her career in Brazil, Canada, and the UK. She has carried out consulting work for the tourism, oil & gas, automobile, and cosmetic industries, as well as the public sector. She has also served as executive coordinator for the Research Department at the COPPEAD Graduate School of Business, Federal University of Rio de Janeiro.

Research Interests

Media system dynamics

Crisis management in digital environments

Consumer agency


Consumer culture theory

International entrepreneurship

Qualitative research methods



Rocha, Angela da; Kury, Beatriz; Tomassini, Rodrigo and Velloso, Luciana. 2017. Strategic Responses to Environmental Turbulence: A Study of Four Brazilian Exporting Clusters. Investigaciones Regionales — Journal of Regional Research, 39, pp. 155-174. ISSN 1695-7253

Suarez, Maribel and Velloso, Luciana. 2017. Social representation of cigarettes in Brazilian popular culture. Revista Interdisciplinar de Marketing, 7(1), pp. 26-41. ISSN 1676-9783

Suarez, Maribel; Campos, Roberta Dias; Casotti, Leticia Moreira and Velloso, Luciana. 2016. So hard to say goodbye? An investigation into the symbolic aspects of unintended disposition practices. Journal of Consumer Behaviour, 15(5), pp. 420-429. ISSN 1472-0817