Dr Shaheen Hosany

Staff details

Position Lecturer in Marketing, Programme Director MSc Marketing and Technology
Email S.Hosany (@gold.ac.uk)
Dr Shaheen Hosany

Shaheen’s research lies at the intersection of consumer research, psychology and behavioural economics. Shaheen’s works address challenge-led and impactful topics such as scarcity and environmental sustainability. Her research aligns with the principles of Responsible Research in Business and Management and supports the goal of utilizing Better Marketing for a Better World. Her work provides valuable insights into under-researched areas, particularly young children and families. Shaheen has published in leading journals: Journal of the Academy of Marketing Science and Journal of Business Research.

Shaheen has also presented at various conferences including the Academy of Marketing, EMAC and ACR. She has extensive teaching experience from the University of Surrey (PG), Brunel University London (MBA) and Royal Holloway (UG, PG). Shaheen Hosany joined the IMS in 2022, after completing her PhD at the University of Surrey. Prior to her PhD, Shaheen worked for Procter and Gamble UK.

Academic qualifications

  • BSc (Hons) Management with Marketing
  • MSc International Marketing
  • PhD Business and Management
  • Fellow of the Higher Education Academy

Research interests

Family consumption
Children consumers
Resource scarcity

Publications and research outputs


Hosany, A R S and Hamilton, R W. 2023. Family Responses to Resource Scarcity. Journal of the Academy of Marketing Science, 51(6), pp. 1351-1381. ISSN 0092-0703

Hamilton, R W and Hosany, A R S. 2023. On the strategic use of product scarcity in marketing. Journal of the Academy of Marketing Science, 51(6), pp. 1203-1213. ISSN 0092-0703

Ameen, Nisreen; Papagiannidis, Savvas; Hosany, A. R. Shaheen and Gentina, Elodie. 2023. It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking? Journal of Business Research, 164, 113956. ISSN 0148-2963

Hosany, A R S; Hosany, S and He, H. 2022. Children Sustainable Behaviour: A Review and Research Agenda. Journal of Business Research, 147, pp. 236-257. ISSN 0148-2963

Further profile content

Goldsmiths Research Centres/Groups

Conferences and talks

Hosany, A. R. S (2019). Children Influence and Impulse Buying: The Mediating Effect of Parental Self-Regulation. Academy of Marketing

Hosany, A. R. S and Floh, A (2020). Theorising Children Influence in Consumer Research: Towards an Integrative Model. EMAC

Hosany, A.R.S. and Hamilton, R.W. (2021). Understanding Family Responses to Resource Scarcity. ACR North American Advances

Hosany, A.R.S. (2022). Family Responses to Resource Scarcity. Ageing and Consumption Seminar, Surrey Sociology

Grants and awards

2023: Professor Michael J. Baker Annual Thesis Awards
Recognizing the originality and significance of Shaheen's research with a focus on society, she was honoured with the Professor Michael J. Baker Inaugural Doctoral Thesis Award (First Place)