Dr Shaheen Hosany

Staff details

Position Lecturer in Marketing
Email S.Hosany (@gold.ac.uk)
Dr Shaheen Hosany

Shaheen Hosany joined the Institute of Management Studies in 2022. She completed her PhD at the University of Surrey in 2022 and previously held academic roles at Royal Holloway, University of London. Prior to her PhD, Shaheen worked for Procter and Gamble UK.

Shaheen’s research lies at the intersection of consumer research, psychology and behavioural economics. Her core areas of interests address environmental sustainability and resource scarcity. Specifically, she studies how children adopt sustainable behaviours, and families respond to resource scarcity – both emerging, challenge-led and impactful topics. Shaheen has published in leading journals: Journal of the Academy of Marketing Science and Journal of Business Research.

Shaheen has presented at various conferences including the Academy of Marketing, EMAC and ACR. She has extensive teaching experience from the University of Surrey (PG), Brunel University London (MBA) and Royal Holloway (UG, PG).

Academic qualifications

  • BSc (Hons) Management with Marketing
  • MSc International Marketing
  • PhD Business and Management
  • Fellow of the Higher Education Academy

Research interests

Family consumption
Children consumers
Resource scarcity

Publications and research outputs


Ameen, Nisreen; Papagiannidis, Savvas; Hosany, A. R. Shaheen and Gentina, Elodie. 2023. It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking? Journal of Business Research, 164, 113956. ISSN 0148-2963

Hosany, A R S; Hosany, S and He, H. 2022. Children Sustainable Behaviour: A Review and Research Agenda. Journal of Business Research, 147, pp. 236-257. ISSN 0148-2963

Hosany, A R S and Hamilton, R W. 2022. Family Responses to Resource Scarcity. Journal of the Academy of Marketing Science, ISSN 0092-0703

Further profile content

Conferences and talks

Hosany, A. R. S (2019). Children Influence and Impulse Buying: The Mediating Effect of Parental Self-Regulation. Academy of Marketing

Hosany, A. R. S and Floh, A (2020). Theorising Children Influence in Consumer Research: Towards an Integrative Model. EMAC

Hosany, A.R.S. and Hamilton, R.W. (2021). Understanding Family Responses to Resource Scarcity. ACR North American Advances

Hosany, A.R.S. (2022). Family Responses to Resource Scarcity. Ageing and Consumption Seminar, Surrey Sociology