Dr Shaheen Hosany

Staff details

Dr Shaheen Hosany

Position

Lecturer in Marketing, Programme Director MSc Marketing and Technology

Department

Institute of Management Studies

Email

S.Hosany (@gold.ac.uk)

Goldsmiths Research Centres/Groups

Shaheen Hosany researches children, families, resource scarcity and sustainability.

Shaheen’s research lies at the intersection of marketing, psychology and behavioural economics. Her works address challenge-led and impactful topics such as scarcity and environmental sustainability. Her research aligns with the principles of Responsible Research in Business and Management, supporting the goal of utilizing Better Marketing for a Better World. Her work provides valuable insights into under-researched areas: young children and families. Shaheen publishes in leading journals: Journal of the Academy of Marketing Science and Journal of Business Research; she serves on the editorial board of Qualitative Market Research.

Shaheen has presented at various conferences: Academy of Marketing, EMAC and ACR. She has extensive teaching experience from the University of Surrey, Brunel University London (MBA) and Royal Holloway. Shaheen Hosany joined the IMS after completing her PhD at the University of Surrey. Prior to her PhD, Shaheen worked for Procter and Gamble UK.

Academic qualifications

  • BSc (Hons) Management with Marketing
  • MSc International Marketing
  • PhD Business and Management
  • Fellow of the Higher Education Academy

Research interests

Scarcity
Sustainability
Family consumption
Children consumers

Grants and awards

2023: Professor Michael J. Baker Annual Thesis Awards
Recognizing the originality and significance of Shaheen's research with a focus on society, she was honoured with the Professor Michael J. Baker Inaugural Doctoral Thesis Award (First Place)

Publications and research outputs

Article

Hosany, A R S and Hamilton, R W. 2023. Family Responses to Resource Scarcity. Journal of the Academy of Marketing Science, 51(6), pp. 1351-1381. ISSN 0092-0703

Hamilton, R W and Hosany, A R S. 2023. On the strategic use of product scarcity in marketing. Journal of the Academy of Marketing Science, 51(6), pp. 1203-1213. ISSN 0092-0703

Ameen, Nisreen; Papagiannidis, Savvas; Hosany, A. R. Shaheen and Gentina, Elodie. 2023. It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking? Journal of Business Research, 164, 113956. ISSN 0148-2963

Book Section

Hosany, A R S and O'Brien, J. 2021. Welcome to Ryan's World. In: , ed. SAGE Business Cases. London: SAGE Publications. ISBN 9781529759082

Conference or Workshop Item

Hosany, A R S and Hamilton, R W. 2023. 'Responses to financial scarcity and consumer literacy'. In: 53rd Annual Conference of the Association for Consumer Research (ACR 2023). Seattle, United States 26 - 28 October 2023.

Hosany, A R S and Cappellini, B. 2023. 'Vulnerable families, financial scarcity and consumption'. In: Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, United Kingdom 3 - 6 July 2023.

Hosany, A R S. 2023. 'Family financial decision-making and consumption'. In: Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, United Kingdom 3 - 6 July 2023.

Professional projects

Guest Editor, Special Issue on Disruptions and Consumer Resilience, Journal of Marketing Management
https://www.jmmnews.com/disruptions/

Environmental Literacy for Schools: I collaborate with schools to promote environmental literacy and children sustainable behaviours.

Conferences and talks

Hosany, A. R. S (2019). Children Influence and Impulse Buying: The Mediating Effect of Parental Self-Regulation
In J. Egan (Ed.), Proceedings of Academy of Marketing 2019 Annual Conference and Doctoral Colloquium: When You Tire of Marketing, You Tire of Life, Regent’s University London, ISBN 978-1-5272-4262-3

Hosany, A. R. S and Floh, A (2020). Theorising Children Influence in Consumer Research: Towards an Integrative Model
Proceedings of the European Marketing Academy, 49th, (62552)

Hosany, A.R.S. and Hamilton, R.W. (2021). Understanding Family Responses to Resource Scarcity
In T. W. Bradford, A. Keinan & M. Thomson (Eds) Advances in Consumer Research (XLIX), ISBN: 978-0-915552-82-5

Hosany, A. R. S., Hosany, S. and He, H. (2022). Sustainable Children Consumption: A Systematic, Integrative Framework and Research Agenda
In S. Roper & C. McCamley (Eds.), Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life, University of Huddersfield, ISBN: 9781862182127

Hosany, A.R.S. (2022). Family Responses to Resource Scarcity. Ageing and Consumption Seminar, Surrey Sociology

Hosany, A. R. S. and Cappellini, B. (2023). Vulnerable Families, Financial Scarcity and Consumption. Academy of Marketing
In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, ISBN Number: 978-1-3999-58042

Hosany, A. R. S. (2023). Family Financial Decision-Making and Consumption. Academy of Marketing
In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, ISBN Number: 978-1-3999-58042

Hosany, A. R. S. and Hamilton, R. W. (2023). Responses to Financial Scarcity and Consumer Literacy
In L. N. Chaplin, P. Raghubir & K. Wilcox (Eds) Advances in Consumer Research (51). ISBN Number: 978-0-915552-84-9