Alex Pickering

Staff details

Alex Pickering


Lecturer in Marketing


Institute of Management Studies


alexander.pickering (

Alex’s interests cover digital and traditional media, portfolio management, marketing strategy and consumer behaviour.

I have 25 years industry experience across retail marketing, fast moving consumer goods and small domestic appliances. I am interested in creating more opportunities for graduates with different experiences and backgrounds to enter the Marketing industry.

I started on the Graduate Management Scheme at Boots, Nottingham, managed marketing for Andrex and Kleenex and most recently worked as a Marketing Director for De’Longhi, Kenwood and Braun.

Academic qualifications

  • University of Durham, BA Modern Languages 1998
  • London Business School, Emerging Leaders Executive programme 2011

Professional projects

Industry judge for the Chartered Institute of Marketing, Marketing Excellence Awards 2019.
Contributor to:
Dzamic, L and Kirby, J. (2018). The Definitive Guide to Strategic Content Marketing. Kogan-Page, London.