The following staff members all teach on this programme and are complemented by visiting tutors and industry professionals in the delivery of the programme curriculum.
Dr Adele Gruen, PhD
Courses: Consumer Behaviour, Dissertations
Adèle Gruen is the Director of the MSc in Consumer Behaviour. She holds a BSc in Management, an MSc and an MRes in Marketing Research and Strategy from Université Paris-Dauphine in France. She holds a PhD in consumer behaviour at that same university. Adele’s research interests lie in the field of the developing access economy (i.e., collaborative consumption or sharing economy). Her research is grounded in consumer culture and aims to understand the relationship consumers develop with objects and places they access and share with other consumers. She studied the fields of car sharing and coworking spaces. She is interested in understanding the connections between consumption and work in new ways of working.
Dr Sven Molner, PhD
Courses: Marketing Strategy, Technological Innovation & Market Creation, Dissertation
Sven is the Director of the MSc in Marketing and Technology. Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland. Sven’s research lies at the intersection of Marketing Strategy, Innovation Management, and Entrepreneurship. He examines how inventors, managers, and entrepreneurs explore, identify, and create new market space for early-stage ideas and technologies. Sven’s research work is mainly set in the empirical context of university technology transfer, with a special emphasis on science-based start-up companies. He aims to extend his research efforts to purpose-driven start-ups in the near future. With his research, Sven seeks to help individuals faced with ambiguous and undefined market spaces achieve commercial success.
Dr Annemijn Loermans, PhD
Courses: Psychology of Marketing and Advertising, Dissertations
Annemijn Loermans is a Lecturer in Marketing and the Graduate Careers Coordinator for Marketing. Prior to joining Goldsmiths, Annemijn worked as a postdoctoral researcher at ESSEC Business School, in Paris, France. She holds a BA in Social Sciences from Utrecht University, an MSc in Behavioural Science from the Radboud University Nijmegen, and a PhD in Psychology from the Vrije Universiteit Amsterdam, all in the Netherlands. Annemijn’s research lies at the intersection between marketing, psychology and management. She examines differences in the cognitive representation of abstract concepts, concepts like time, future selves, and brands, and explores how these differences drive our (consumer) behaviour, motivation, and emotions. She mainly employs quantitative techniques in studying these topics and with her research seeks to contribute to a better understanding of cultural differences, how people navigate career transitions, and how consumers interact with brands and consumer goods.
Course: Creating Customer Experience
Christian A Eichert is a lecturer in Marketing and Consumer Behaviour. He is currently finishing his PhD in Marketing and Consumption Studies at Cass Business School. Christian started his first company aged 14 and has more than 15 years of experience in founding, managing, and consulting for businesses in Europe and the United States. He has worked in a variety of industries, including online B2C and B2B services, data centre and IP infrastructure, blockchain technology, education, and investment management and advisory. His current research projects encompass three topical and theoretical domains of inquiry: (1) vulnerable and marginalized communities and subcultures, for example how consumers avoid, manage, and resist social stigma in the marketplace; (2) gender and sexuality, for example how consumers navigate markets for casual intimacy on smartphone apps such as "Tinder" or "Grindr"; and (3) digitalisation and globalisation, for example how new technologies facilitate the emergence of location-independent work and consumer lifestyles.
Dr Nigel Guenole BA (Hons), MA, GradDipApplStat, PhD
Courses: Research Design and Applied Statistics, Dissertation
Nigel is the Director of the MSc Global Leadership programme and teaches the Leadership and Talent Management course on the MSc Management of Innovation. His research focuses on the measurement of high performance for leadership and talent management using advanced psychometric methods. His consulting work focuses on the design and validation of psychological assessment instruments for employee selection and development purposes. He supervises MSc Management of Innovation dissertations focused on quantitative methods and advanced statistics.