Dr Christian Eichert
Christian started his first company aged 14, and has more than 20 years of experience in founding, managing, and consulting for businesses in Europe and the United States. He has worked in a variety of industries, including online B2C and B2B services, datacenter and IP infrastructure, blockchain technology, education, and investment management and advisory.
Christian's academic work is interdisciplinary, building on sociology, social psychology, anthropology, and gender and queer studies to unpack and theorise contemporary consumption phenomena from a socio-cultural perspective.
Christian's research has been published in top-tier academic journals (e.g., Journal of Consumer Research; Marketing Theory) and has been presented at conferences around the world. He has served as expert commentator for leading popular media outlets (e.g., BBC; The Economist) and consumer advocacy organisations (e.g., Which?). His research has attracted funding from major international funding bodies.
- BA Business Economics & MA General Management (Witten/Herdecke), with distinction
- MSc Social and Cultural Psychology (London School of Economics), with distinction
- MRes Marketing (Cass, City, University of London), with distinction
- PhD Management / Marketing (Cass, City, University of London)
Publications and research outputs
Eichert, Christian A and Luedicke, Marius K. 2022. Almost Equal: Consumption under Fragmented Stigma. Journal of Consumer Research, 49(3), pp. 409-429. ISSN 0093-5301
Coffin, Jack; Eichert, Christian A and Noelke, Ana-Isabel. 2019. Towards (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research. In: Susan Dobscha, ed. Handbook of Research on Gender and Marketing. Cheltenham, UK: Edward Elgar Publishing, pp. 273-293. ISBN 9781788115377
Further profile content
Almost Equal: Consumption under Fragmented Stigma
Journal of Consumer Research (Editor's Choice)
Crossing wires: short-circuiting marketing theory
Stigmas that matter: Diffracting marketing stigma theoretics
Trans-cultural marketing: when intra-cultural and cross-cultural marketing collide
Towards (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research