Dr Christian Eichert

Staff details

Position Lecturer in Marketing and Consumer Behaviour
Email c.eichert (@gold.ac.uk)
Phone +44 (0)20 8228 5802
Dr Christian Eichert

Christian started his first company aged 14, and has more than 20 years of experience in founding, managing, and consulting for businesses in Europe and the United States. He has worked in a variety of industries, including online B2C and B2B services, datacenter and IP infrastructure, blockchain technology, education, and investment management and advisory.

Christian's academic work is interdisciplinary, building on sociology, social psychology, anthropology, and gender and queer studies to unpack and theorise contemporary consumption phenomena from a socio-cultural perspective.

Christian's research has been published in top-tier academic journals (e.g., Journal of Consumer Research; Marketing Theory) and has been presented at conferences around the world. He has served as expert commentator for leading popular media outlets (e.g., BBC; The Economist) and consumer advocacy organisations (e.g., Which?). His research has attracted funding from major international funding bodies.

Academic qualifications

  • BA Business Economics & MA General Management (Witten/Herdecke), with distinction
  • MSc Social and Cultural Psychology (London School of Economics), with distinction
  • MRes Marketing (Cass, City, University of London), with distinction
  • PhD Management / Marketing (Cass, City, University of London)

Publications and research outputs


Eichert, Christian A and Luedicke, Marius K. 2022. Almost Equal: Consumption under Fragmented Stigma. Journal of Consumer Research, 49(3), pp. 409-429. ISSN 0093-5301

Book Section

Coffin, Jack; Eichert, Christian A and Noelke, Ana-Isabel. 2019. Towards (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research. In: Susan Dobscha, ed. Handbook of Research on Gender and Marketing. Cheltenham, UK: Edward Elgar Publishing, pp. 273-293. ISBN 9781788115377

Further profile content