Dr Adèle Gruen

Staff details

Position Lecturer in Marketing
Email a.gruen (@gold.ac.uk)
Phone +44 (0)20 296 4218
Dr Adèle Gruen

Adèle Gruen joined the Institute of Management Studies in 2016 as a Lecturer in Marketing. She is the Programme Director for the MSc Consumer Behaviour, and teaches Consumer Behaviour and Consumer Culture. 

Adele’s research interests are grounded in consumer culture. First, her research explores the boundaries between consumption and work. Her work studies new ways of working, coworking spaces, and productive third places (i.e. cafés or pubs that attract flexible workers to work for the day) and how they blend work with consumption (experiential aspects, hominess, leisure, wellbeing). Second, she looks at sharing-economy services (i.e. car sharing) and how they build relationships with consumers (attachment, trust). Her research has been published in the Journal of Service Research and the Journal of Marketing Management.

Academic qualifications

  • PhD - Université Paris-Dauphine, France
  • MSc and MRes in Marketing and Strategy - Université Paris-Dauphine, France
  • BSc in Management - Université Paris-Dauphine, France

Research Interests

  • Consumer Culture
  • New ways of working, coworking
  • Productive third places
  • Sharing economy
  • Access-based services
  • Consumption practices

Publications

Book Section

Gruen, Adele and Mimoun, Laetitia. 2019. Guest, Friend, or Colleague? Unpacking Relationship Norms in Collaborative Workplaces. In: Fleura Bardhi; Giana Eckhardt and Russell Belk, eds. Handbook of the Sharing Economy. Edward Elgar. ISBN 9781788110532

Article

Mimoun, Laetitia and Gruen, Adele . 2021. Customer Work Practices and the Productive Third Place. Journal of Service Research, ISSN 1094-6705

Gruen, Adele . 2017. Design and the creation of meaningful consumption practices in access-based consumption. Journal of Marketing Management, 33(3-4), pp. 226-243. ISSN 0267-257X

Gruen, Adele and Darpy, Denis. 2015. The Role of Design in the Appropriation of Shared Objects: Autolib in Paris. Advances in Consumer Research, 43, pp. 388-392. ISSN 0098-9258

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