Adèle Gruen joined the Institute of Management Studies in 2016 as a Lecturer in Marketing. She is the Programme Director for the MSc Consumer Behaviour, and teaches Consumer Behaviour and Consumer Culture.
Adele’s research interests are grounded in consumer culture. First, her research explores the boundaries between consumption and work. Her work studies new ways of working, coworking spaces, and productive third places (i.e. cafés or pubs that attract flexible workers to work for the day) and how they blend work with consumption (experiential aspects, hominess, leisure, wellbeing). Second, she looks at sharing-economy services (i.e. car sharing) and how they build relationships with consumers (attachment, trust). Her research has been published in the Journal of Service Research and the Journal of Marketing Management.
- PhD - Université Paris-Dauphine, France
- MSc and MRes in Marketing and Strategy - Université Paris-Dauphine, France
- BSc in Management - Université Paris-Dauphine, France
- Consumer Culture
- New ways of working, coworking
- Productive third places
- Sharing economy
- Access-based services
- Consumption practices
Mimoun, Laetitia and Gruen, Adele