Dr Sven Molner joined the Institute of Management Studies as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Marketing and Technology.
Sven's research was recognized by the Shelby D.Hunt/Harold H. Maynard Award of the American Marketing Association for having made the most significant contribution to marketing theory and thought in 2019.
Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland.
Sven's research lies at the intersection of marketing strategy, innovation, and entrepreneurship. Specifically, he studies how managers and entrepreneurs make decisions in the context of technology development and new market creation. These contexts are typically characterized by significant uncertainty with unforeseeable trajectories of technology and market evolution. Sven employs qualitative research methods in combination with computational text analysis.
Publications and research outputs
Sprong, Niels; Driessen, Paul; Hillebrand, Bas and Molner, Sven. 2021. Market innovation: A literature review and new research directions. Journal of Business Research, 123, pp. 450-462. ISSN 0148-2963
Molner, Sven; Prabhu, Jaideep C. and Yadav, Manjit S.. 2019. Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies. Journal of Marketing, 83(2), pp. 37-61. ISSN 0022-2429
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim Oliver and Tomczak, Torsten. 2016. The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing, 23(3), pp. 235-251. ISSN 1051-712X