Sven’s research lies at the intersection of Marketing Strategy, Innovation Management, and Entrepreneurship.
He examines how inventors, managers, and entrepreneurs explore, identify, and create new market space for early-stage ideas and technologies.
Sven’s research work is mainly set in the empirical context of university technology transfer, with a special emphasis on science-based start-up companies.
He aims to extend his research efforts to purpose-driven start-ups in the near future. With his research, Sven seeks to help individuals faced with ambiguous and undefined market spaces achieve commercial success.