Dr Sven Molner
Staff details
Dr Sven Molner joined the Institute of Management Studies as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Consumer Behaviour.
Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland.
Research Interests
Sven’s research lies at the intersection of Marketing Strategy, Innovation Management, and Entrepreneurship. He examines how inventors, managers, and entrepreneurs explore, identify, and create new market space for early stage ideas and technologies. Sven’s research work is mainly set in the empirical context of university technology transfer, with a special emphasis on science-based start-up companies. He aims to extend his research efforts to purpose-driven start-ups in the near future. With his research, Sven seeks to help individuals faced with ambiguous and undefined market spaces achieve commercial success.
Publications
Article
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies
Molner, Sven; Prabhu, Jaideep and Yadav, Manjit. 2018. Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies. Journal of Marketing, ISSN 0022-2429
The Power of Innovativeness in Manufacturer–Retailer Relationships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim Oliver and Tomczak, Torsten. 2016. The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing, 23(3), pp. 235-251. ISSN 1051-712X