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finding the sustainable harmony between the visual art and conventional industries has been my vocation
I studied Arts Administration and Cultural Policy at Goldsmiths from September 2009 to January 2011. Serving for Samsung’s in-house advertising agency (Cheil Worldwide) for more than 5 years was the trigger for me to enter this course, because finding the sustainable harmony between the visual art and conventional industries has been my vocation since the beginning of my career.
After the incomparable experience in Goldsmiths, I went to back to Cheil Worldwide and leaded the innovation lab, which was aimed to diversify marketing and communication solutions. Feeling the thirst for the contemporary art scene, I decided to join the exhibition team of Artsonje center, which is said to be the ground zero of Korean contemporary visual art. I participated in several non-traditional exhibitions and performances, which broaden my understanding and networks in Korean contemporary art.
To answer rising needs of collaboration among various forms of arts, design, architecture and business, I again made the decision to go back to business side and build the new form of creative area. This time I joined SK Planet (www.skplanet.com), the globally leading IT platform company which also has advertising and marketing communication function. In this company, I developed the new motor show design for the Kia, the robot garden-which stands for sustainable ecology in IT world -and several space-involved marketing tools. Since my passion for the contemporary visual art still remains, I also founded and run the independent art space, ‘SeongsuZang’, which is meant to embrace “outcast”’ and ”unsuccessful” attempts of any types of contemporary art.
Most recently I spent summer 2015 working as Academic Researcher at KMS Blackspace in Munich, consulting on how this German space design corporation can focus on Asian business building. I was also awarded a partial scholarship to the MBA at Berlin School of Creative Leadership.