BA (Hons)
Promotional Media: PR, Advertising and Branding

This programme will give you a theoretical and practical insight into today's media landscape, driven by the growing industries of advertising, branding, and PR.

Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths

  • Rated 11th in the world by the QS World University Rankings by Subject (2023), you'll study in one of the top media, communications and cultural studies departments in the world.
  • You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.
  • You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.
  • This degree is interdisciplinary, and you'll evaluate the impact of promotional activity culturally, sociologically economically and politically.
  • Thanks to our strong links with industry, you'll have the opportunity to complete a work placement and develop skills to help with your future career.
  • You’ll balance theoretical learning with practical skills through the production of creative work.
  • You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.
  • You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.
  • Inclusivity and engagement are guiding principles within the Department and we aim to take our students' lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.

Contact the department

If you have specific questions about the degree, contact Alison Winch.

UCAS code


Entry requirements

A-level: BBB
IB: 33 points overall with Three HL subjects at 655


3 years, full-time

Fees (2023 entry)

Home - full-time: £9250
International - full-time: £20840


Media, Communications and Cultural Studies

Top facilities
Our department offers hands-on experience. Depending on your programme you'll have access to a range of specialist facilities and equipment.
Research leaders
Our department has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
Learn from the experts
Our academics are industry professionals and you'll have access to industry speakers and networking events.

What you'll study

In your first year, you will produce a written portfolio, design your own website and become versed in promotional media and marketing theory.  

Module title Credits
Introduction to Promotional Media: Histories, Contexts, Theories 15 credits
Introduction to Marketing 15 credits
Writing For The Media 30 credits
Media Arts 15 credits
Culture and Cultural Studies 15 credits
Web Design 30 credits

Teaching style

This programme is taught through scheduled learning - a mixture of lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work.


Please note that due to staff research commitments not all of these modules may be available every year.

Assessments and credits

How you’ll be assessed

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework assignments such as extended essays, reports, presentations, practice-based projects or essays/logs, group projects and reflective essays.

The following information gives an indication of how you can typically expect to be assessed in each year of this programme*:

  • Year 1 - 60% coursework, 40% practical
  • Year 2 - 65% coursework, 35% practical
  • Year 3 - 75% coursework, 25% practical

*Please note that these are averages are based on enrolments for 2022/23. Each student’s time in teaching, learning and assessment activities will differ based on individual module choices.

Find out more about how this information is calculated.

Credits and levels of learning

An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project.

Entry requirements

We accept the following qualifications:

A-level: BBB
International Baccalaureate: 33 points overall with Three HL subjects at 655
Access: 60 credits overall with 30 distinctions and distinctions/merits in a related subject
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2


International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Fees and funding

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

We offer a wide range of scholarships and bursaries, and our career service can also offer advice on finding work during your studies. Find out more about funding your studies with us.

To find out more about your fees, please check our undergraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

Student work

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University statistics for this course