Module title |
Credits |
Arts and Fashion Journalism
Arts and Fashion Journalism
15 credits
This module explores intelligent arts journalism in the digital era. Within the unit, we’ll be tackling creative cultural writing across a variety of fields, most notably music, fashion, film, and TV, developing your skills in reviewing, interviewing and feature writing.
With guests from the industry to further your experiences, we’ll also examine the relevant skills of a freelance journalist, across pitching and personal branding, culminating in a portfolio of assessment pieces due for submission at the end of the unit.
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15 credits |
Asking the Right Questions: Research and Practice
Asking the Right Questions: Research and Practice
15 credits
This module is aimed at giving you direct practical research skills and knowledge which will inform all your work, including your time working for Eastlondonlines.
You'll gain critical, analytical and practical skills to research and construct stories for publication. This involves three key elements:
- The procedural - knowing when and how to ask the right questions of the right people and organisations and to find the required information.
- The broader perspective - knowing the sources and context of the story and the ways in which it will be perceived as well as the consequences of publication.
- The personal - knowing what skills you can or cannot bring to the story.
The module will help you develop a critical approach to the many different sources journalists use, the compromises involved and constraints within which they work. It also equips you with specific practical skills.
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15 credits |
Photo-journalism
Photo-journalism
15 credits
Images are a vital part of journalism. During this practical module, you’ll learn how to use cameras and smartphones to create simple and effective images suitable for use in journalism, using available light. You’ll be given weekly assignments and be encouraged to share and critique each other’s work. You’ll develop an understanding of the importance of building a rapport with your subjects.
We’ll learn about the ethical and legal issues involved in photography, consider the possible uses of photography on social media and think about the context in which your work will be used and how that might impact your decisions.
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15 credits |
Structure of Contemporary Political Communications
Structure of Contemporary Political Communications
15 credits
This module examines the actors and communication processes involved in contemporary political communication. Its core concern is to explore notions of ‘crisis’ in mature democracies as voter turnouts and ‘trust’ in formal political institutions steadily drop, national economies struggle, and news media decline. It combines theoretical insights and case examples from the fields of media studies, journalism, sociology, and political science. It mainly focuses on democracies, particularly in the US and UK, but literature and examples are also drawn from other types of political system and country.
Weekly topics combine political communication themes and contemporary examples, with discussions of related theory and concepts. Topics covered include:
- The crisis of politics and media in established democracies.
- Public sphere theory.
- Comparative political and media systems.
- Mass media.
- News production and the future of news.
- Political parties, from ideologies to political marketing.
- Elections and referendums.
- Government media management.
- Mediatisation and populist politics.
- Forms of public participation and public opinion.
- Media effects and audiences.
- Lobbying and power.
- Economics, austerity and the financial crisis.
- Digital media and online politics.
- Interest group campaigning, lobbying and environmental/welfare policy.
Much of the material for this module is highly contemporary, and you’ll be encouraged to maintain an awareness of current developments in political communication in the UK and elsewhere.
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15 credits |
Work Placement
Work Placement
15 credits
This module will support you to take up a media workplace learning experience which will benefit your academic studies, wider skillsets, and future employability. You’ll complete a 2-week placement between your 2nd and 3rd year, then critically evaluate your findings in two assessments.
You’ll be guided in approaching the work placement task with employability workshops on CV writing, personal branding, portfolios, LinkedIn and producing speculative applications. You’ll be supported in finding the 2-week placement by the Internships and Work Placements manager. Lectures and information sessions will be provided online.
The assessment has two elements:
- a written essay where you’ll critically reflect on how your placement enhanced your understanding of current media practice, the media industries, or other theoretical fields you’ve previously studied
- a presentation where you’ll consider how the placement and the learning around it has influenced your own future career development
Please note that placements are not guaranteed, and if you are unsuccessful in completing a placement you will be given the opportunity to change to an alternative module (unless this is a compulsory module for your programme).
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15 credits |
The City and Consumer Culture
The City and Consumer Culture
15 credits
In this module, you'll be introduced to a series of sociological questions about the city and urban life from a perspective which focuses on public culture, consumer culture and everyday life. You'll examine lived space, patterns of housing, spaces of leisure and enjoyment, spaces for multi-culturalism and for sharing public provided resources such as parks, libraries, schools and open spaces, as well as detailed considerations of changes within the retail landscape.
You'll explore concepts and ideas developed by cultural geographers, social and cultural theorists, feminists, post-colonialist scholars, artists, writers and filmmakers about the growth of urbanism, about the sensations and subjective states of intensity which city life generates.
We'll adopt a historical approach charting the rise of urban modernity, the development of shopping and the department store, and we'll consider the city as the space for crime, prostitution and gang culture. We'll examine processes of migration to the city, and the way in which power relations in the city result in boundaries, barrios, ghettos, enclaves and fortresses.
We'll ask questions about the urban workforce, the new service sector, and jobs such as nannies and baristas. Cities have long been laboratories for sociologists and ethnographers and we will critically examine some of the results of these activities, with a view to producing short ‘urban diaries’ based on close observation of local neighbourhoods or districts in London, e.g. Changes to the East End through gentrification and development. With this in mind, we'll take an afternoon field trip later in the term to look at the old and the ‘new’ Kings Cross.
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15 credits |
Embodiment and Experience
Embodiment and Experience
15 credits
This module will examine the place of the ‘body’ in contemporary social and cultural theory taking a number of case studies as examples. In recent years across a range of academic disciplines, from sociology, anthropology, cultural studies and psychology, there has been a move away from approaching the body as a pre-given biological entity or substance, to explore the body as a process. This shifts inquiry from asking not ‘what a body is?’, but rather ‘what can a body do’? ‘What could bodies become’? This work privileges the materiality of the body, as well as introducing creative energy and motion into our understandings of corporeality. It also directs and extends our focus away from anthropocentric understandings of the body (ie. that the human body is distinctly ‘human’) and orients our examinations of corporeality to include species bodies, psychic bodies, machinic bodies, vitalist bodies and other-worldly bodies. These bodies may not conform to our expectations of clearly defined boundaries between the psychological, social, biological, ideological, economic and technical, and may not even resemble the molar body in any shape or form.
Thus many of the dualisms that have circulated across academic disciplines have been dismantled and troubled. These include contrasts between nature and culture, the individual and society, the mind and body, the interior and exterior, and the human and animal/machine. This work has emerged for example in relation to debates surrounding bio and digital technologies, body image and eating disorders, gender performativity, animal/ human relations, affective communication, the senses and mediated perception, health and illness, psychiatric and therapy cultures, the emotions, affect and feeling, the importance of engaging with science, including the contemporary neurosciences to name some just some examples. The question is how do we, as humanities scholars, engage with the body and debates surrounding the body and what relevance might this have for understanding our relationship to media practices and technologies, and particularly for how we might theorise mediation?
This module will provide a critical forum to reflect on these issues, and will provide students from the humanities with a critical understanding of theories of society, culture and communications, which recognize that the body has a materiality and cannot simply be collapsed into text, discourse and signifying activity. This work also explores the complex and layered relationships between scientific narratives/practices, cultural narratives/ practices and our own autobiographies/ embodied practices. The module will explore to what extent we need to talk about embodiment, rather than the body in any fixed way.
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15 credits |
Media Geographies
Media Geographies
15 credits
Drawing on a range of interdisciplinary perspectives (including cultural studiesand anthropology) this module will address the role of ‘tele’-technologies (technologies of distance - such as the telegraph, telephone, and television) in constructing the post-modern geography of the contemporary era, The module takes a non ‘media-centric’ perspective, focusing on the different historical and cultural contexts within which these technologies operate and on the articulation of material and virtual geographies We begin by focusing on the ‘moral panics’ that have always accompanied each new medium - from the radio, to the cinema, etc. The module highlights the role of what we have come to know as ‘television’ - as the most important medium of the last half century, with a particular focus on its contexts and modes of consumption. The question of technological change will be approached from a historical perspective, for instance, in relation to the late 19th century – as a period featuring a particularly rapid rate of technological change, compared with our own times. We shall review a range of micro-studies of the household (and public) uses of communications and information technologies, and the module will offer a critical approach to the futurological discourses concerning the supposed powers and effects of today’s ‘new’ communications technologies. We conclude by examining the role of various media (big and small) in processes of identity/boundary construction (at different geographical scales) within the broader context of processes of globalisation. We will also address the role of the media in articulating the private and public spheres, in the construction of national, disaporic and transnational identities, and in relation to the various mobilities (not only of information, but also of people and commodities) that characterise our era of ‘time-space compression’.
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15 credits |
Media, Ethnicity and Nation
Media, Ethnicity and Nation
15 credits
This examines how ‘ethnicities’ and ‘nations’ are constructed within the media. Our aim is to analyse how the media construct ‘ethnicity’ and ‘nations’ over time; to reflect on the role of the media in shaping nations and ethnicities; and to explore the ways in which formations of ethnicity and nationhood affect practices. The module introduces key concepts in Black Cultural Studies and Postcolonial Studies, including: colonial discourse, colonial fantasy, othering, hybridity and diaspora. We look at the intersection between race, ethnicity and other social relations, including gender, sexuality and class.
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15 credits |
Media, Ritual and Contemporary Public Cultures
Media, Ritual and Contemporary Public Cultures
15 credits
This module aims to explore how the media operate as a focus of ritual action, symbolic hierarchy and symbolic conflict. In particular, it explores to what extent theoretical frameworks already developed in anthropology and social theory can help us analyse contemporary media and mediated public life.
This module explores various approaches, theoretical and empirical, to understand what might broadly be called the ritual dimensions of contemporary media. Among the questions the module addresses are the following:
1. What can anthropological theories of culture, ritual and power contribute to the understanding of contemporary media? 2. What might we mean by the terms ‘ritual’ and ‘ritualisation’ in relation to media? 3. How do we analyse those times when media production and usage depart from the ordinary and every day, and take on larger social resonances, for example the national broadcasting of major public events? 4. How is the growth of celebrity culture connected to questions of social power? 5. How should we interpret the media’s claims to represent ‘reality’, for example in the proliferating genre of ‘reality TV’? 6. Why do non-media people want to appear in or on the media, and with what consequences do they do so? 7. How is media’s power connected with the practices of state and corporate power and with the latter’s use of media (including for surveillance)? 8. Are media’s ritual dimensions played out differently in different media cultures? 9. How do media rituals affect contemporary public cultures, and with what ethical consequences?
Lectures move from introductory material and theoretical concepts (in the early weeks) to specific aspects of contemporary media production (in the last two-thirds of the term). Students will be encouraged in seminar discussion and in their written work to apply the theoretical concepts introduced in the module to the analysis of specific examples.
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15 credits |
Social Media in Everyday Life: A global perspective
Social Media in Everyday Life: A global perspective
15 credits
The module explores the consequences of social and mobile media in a comparative context. What does it mean to live entangled with social and mobile media? What are the consequences of the culture of `always on' connectivity for our identities, relationships and communities? What are the implications for inequality? Are there any opportunities for protest movements or for coping during emergencies? These questions have never been as urgent as they are today. During the pandemic we have collectively experienced a huge dependency on social and mobile media as our professional and social lives migrated online. The module offers an opportunity to critically unpack some of the assumptions made about media technologies, starting by unravelling the very notion of social media.
The module pivots on the double logic of social media: while social media enable socialities and intimacies at a distance, they are also key instruments of extraction and surveillance. This tension between agency and corporate or state control through datafication is a theme that runs across all lectures. The module takes a distinctly non-western approach focusing on the experience of social media in the context of everyday life. The key texts informing our seminar discussions are ethnographies from the global south. Through this comparative approach we aim to question widely held assumptions about social media as well notions of intimacy, care, labour, protest and inequalities.
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15 credits |
Digital Venture Creation
Digital Venture Creation
15 credits
The purpose of this module is to educate a new generation of managers, planners, analysts, and programmers in the realities and potential for electronic commerce. It aims to familiarise individuals with current and emerging electronic commerce technologies using the Internet.
The goal of this module is to provide students with a detailed analysis of the concepts and techniques required to complete the third year module on electronic commerce.
In achieving this, a further goal is to equip students with a detailed understanding of the major issues regarding the deployment of Internet technologies within organisations and between organizations.
Topics include:
- Internet technology for business advantage
- managing electronic commerce funds transfer
- reinventing the future of business through electronic commerce
- business opportunities in electronic commerce
- electronic commerce
- website design
- social, political and ethical issues associated with electronic commerce
- business plans for technology ventures
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15 credits |
Data Mining
Data Mining
15 credits
The module introduces you to data mining techniques and methods utilised in the process of discovering patterns in data generated in various fields such as business, financial, social, medical etc., that are abundantly available nowadays.
You'll learn practical skills through data mining algorithm implementation, and through conducting knowledge discovery in data with specialised software and libraries. You'll explore the applicability of data mining techniques in areas such as text mining and sentiment analysis, financial applications and credit scoring, prediction modelling in health.
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15 credits |
Archaeology of the Moving Image
Archaeology of the Moving Image
15 credits
In order to be able to make sense of what is happening now in our culture of moving images, we need to understand its past – not in the sense of teleological development but in terms of how untimely sensibilities and ideas embodied in obsolete images and technologies keep on reappearing, inadvertently perhaps, in the present. This module situates itself within the emerging field of inquiry called “media archaeology,” which searches through the archives in order to account for the forces that make up the contemporary world. The module will look at the deep history of audiovisual mediations through specific “turning points” so as to understand the recurrent forces, motives and forms of experience that have animated the movement of images for the past 400 years. Furthermore, it seeks new methodological approaches to understand the history of technical images, which bridge the rift between criticism and creation, that is, between thinking about and (re)inventing images. In this way, the module requires students to critically reflect on their own relationship to moving image media, relationships that may be productive, poetic and arbitrary as much as they are disciplined, rationalised and controlled.
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15 credits |
Podcasting
Podcasting
15 credits
Through a series of workshops, you will be introduced to examples of best practice in podcasting that will enable to you critically respond to difference in genre, style, subject matter and delivery. You'll then be asked to use that knowledge to create and deliver a podcast, maximum duration ten minutes, in any appropriate format.
You'll explore the sector and understand how to craft a podcast destined for a target audience.
Other key topics covered will include learning how to engage listeners using pacing and dynamics. You'll be taught how to use microphones to record both yourself - as the presenter or interviewer - and at least one appropriate external contributor. You'll also learn how to use editing software during the post-production process to create your podcast.
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15 credits |