Media and Communications future careers


Media and Communications study at Goldsmiths offers a wide range of topics. In terms of future employment this means you can focus on areas of interest and use these to help decide on a career area. You will also develop skills that you can apply in the work place.

What skills will I gain from a Media and Communications degree?

You will develop a variety of skills that are useful in many employment areas including:

  • critical analysis
  • research
  • a broad commercial and cultural awareness of the media and creative industries
  • teamwork
  • the development of creative work in writing, audiovisual or other electronic media
  • a flexible, creative and independent approach to tasks, the ability to work to a brief and meet deadlines.

What kinds of industries do Media and Communications graduates work in?

Advertising, marketing and PR

Advertising is a creative and fast-paced industry and is now globally big business. BBH London and JWT London are two of the major players in the UK.

Marketing professionals generally create, manage and enhance brands in consumer goods and service. Marketing opportunities can be found in most large organisations in the private, public and not-for-profit sectors. Entry-level positions and graduate schemes are particularly numerous in retail, manufacturing, energy, banking, finance and the pharmaceutical industry.

Public relations (PR) has grown in importance as a marketing tool and is now considered a critical component of the marketing mix. Roles exist in-house or in consultancies/agencies. Some consultancies specialise in one sector, eg healthcare or IT. Bell Pottinger Group and Brunswick are two of the top 10 PR agencies.

Media and publishing

In the UK, the media sector employs around 550,000 people and encompasses opportunities from animation, computer games and film production to interactive media, radio and television. In journalism, there are three broad areas: broadcast, magazine and newspaper. Broadcast journalists are responsible for investigating, gathering and reporting on news and current affairs presented through news bulletins, documentaries and other factual programmes for radio, television and online broadcast.

The biggest broadcast TV stations are the BBC and Sky, and the BBC dominates the airwaves with 10 distinct national radio channels.The publishing industry in the UK is vast, producing printed and digital information for individuals and businesses. Bertelsmann Media Group, Pearson PLC and Hodder & Stoughton are some of the major players

NGOs and charities

These organisations will be particularly interested in your communication skills especially in terms of getting their messages out. The Careers Group’s ‘Industry Insider’ blog is a good starting point for those interested in NGO work. 

Where do Goldsmiths Media and Communications graduates work?

Media and Communications graduates go on to work in a huge variety of industries. Some of our recent graduates now work for companies as diverse as McCann Advertising Agency, Shazam, Greenpeace and The Purple Agency.

Media and Communications graduate stories:


Photo of Isabel
"Studying in such a buzzing area of London was great preparation for working in the media."

"I always knew I wanted to be a journalist, and I think studying in such a buzzing area of London was great preparation for working in the media. I took a journalism module as part of my course, and did work experience at publishing companies and newspapers during the holidays. My sense of nosiness also led me to write my dissertation on the sociology of diaries, and this was before blogs really existed, so it would be a very different study now.

After I graduated, I started a post-grad course in magazine journalism elsewhere, but left halfway through as I was offered a job as a junior writer at Heat magazine after doing a two week placement there. I went on to be Staff Writer for Heat, then editor of their website, and then left in 2009 to launch and edit celebrity gossip blog at the Mirror. Six months ago, I went freelance, because I wanted to do more writing and less managing, so now I write features, reviews and opinion pieces for the Daily Telegraph, Grazia, Elle, Fabulous and anyone else who’ll pay me. I think starting out in the media is even tougher these days than it was when I graduated, but Goldsmiths is a great place to start, and it’s quite likely that you’ll meet people who you’ll end up working with one day.

I fell in love with South-East London during my time at Goldsmiths and still live in New Cross now – it’s changed an awful lot since I started uni 13 years ago. Saying that, I ended up having a drink at the Students’ Union recently, and was pleased to discover it hasn’t changed a bit!"

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