BSc (Hons)
Management with Marketing

Why study BSc Management with Marketing at Goldsmiths

The BSc (Hons) Management with Marketing examines how businesses communicate with consumers, develop relationships with them and influence their decision-making.

  • This degree will equip you with a comprehensive theoretical and practical understanding of management.
  • You will learn about key economic, financial, and psychological knowledge bases in order to give you some of the tools you need to effectively manage and lead people at work, and engage in business creation and product/business development.
  • You will identify, analyse and apply the key principles and concepts of marketing theory, learning about the ways organisations communicate with their customers and the strategies and tools they use. 
  • The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.
  • Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.

Contact the department

If you have specific questions about the degree, contact Dr Ivan Zupic or Mark McCulloch.

UCAS code


Entry requirements

A-level: BBB
IB: 33 points overall with three HL subjects at 655


3 years full-time


Home - full-time: £9250
International - full-time: £19640


Institute of Management Studies

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Industry links
We adapt our curriculum to reflect what is happening in today's economy and link students to industry via opportunities and expert tutors.
8 out of 10 Goldsmiths students go into highly-skilled work or further study after they graduate (Graduate outcomes survey 2022).
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We are in London, voted the world's best student city (QS Best Student Cities 2023).

What you'll study

Year 1 (credit level 4)

In your first year, you'll take the following compulsory modules:

Module title Credits
Strategic Management 15 credits
Foundations of Economics 1: Theories 15 credits
Foundations of Economics 2: Business Applications 15 credits
Understanding Entrepreneurship 15 credits
Introduction to Marketing 15 credits
Finance and Accounting 15 credits
Identity, Agency & Environment 1 15 credits
Identity, Agency & Environment 2 15 credits

Note about optional modules (if available): The above is indicative of the typical modules offered, but is not intended to be construed or relied on as a definitive list of what might be available in any given year. The module content and availability is subject to change.

Work Placement module

Our Work Placement Module is your chance to dive into real-world industry experience, which not only helps you grow your network but also gives you a peek into the professional world. Excitingly, some students have landed job offers right after their placement!

Teaching style

This programme is taught through a mixture of lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work.

How you'll be assessed

You’ll be assessed by a variety of methods, depending on your module choices. These may include coursework, examinations, group work, presentations and projects.

Entry requirements

We accept the following qualifications:

A-level: BBB
International Baccalaureate: 33 points overall with three HL subjects at 655
UAL Extended Diploma: Merit overall
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

Alternative qualifications

See our full list of undergraduate entry qualifications.

We welcome students with a range of educational experiences. If you believe you may not meet the standard qualification requirements we would still encourage you to apply because we consider all aspects of your application when making a decision.

We’ll pay particularly careful attention to your personal statement, which is your opportunity to demonstrate your interest in the subject you’ve applied for. Your referees are also welcome to include any relevant contextual comments around your academic achievements. We’ll look at all these things when making a decision on your application, as well as your qualifications and grades.

International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Fees and funding

Annual tuition fees

These are the UG fees for students starting their programme in the 2024/2025 academic year.

  • Home - full-time: £9250
  • International - full-time: £19640

If your fees are not listed here, please check our undergraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time if you require a Student Visa, however this is currently being reviewed and will be confirmed in the new year. Please read our visa guidance in the interim for more information. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Funding opportunities

We offer a wide range of scholarships and bursaries, and our careers service can also offer advice on finding work during your studies. Find out more about funding your studies with us.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.


Getting you ready for work

Management studies graduates from Goldsmiths go on to work in:

  • Accountancy, banking and finance
  • Recruitment and human resources (HR)
  • Business consulting and management
  • Transport and logistics
  • Retail and sales
  • IT and information services

We believe employability should be an integral part of your time with us. We work with you to help you discover the kind of role that might be right for you, how to access those opportunities and then how to market yourself effectively into the role.

The Year 2 My Career Strategy module will help you develop a career plan and prepare for your employment search. 

There is also a Work Placement Module in the summer months, which will count towards your optional modules in Year 3. This module is run jointly by the Careers Office at Goldsmiths and the IMS, both of which have valuable links with employers that may be used for this purpose.

Many of our modules also welcome visiting speakers from industry as well, or through the assessment, giving you lots of opportunities to make your own links with organisations and potential employers.

Find out more about we help you improve your employability while at Goldsmiths


With this degree, you will get to the heart of how people make decisions, learn through the experiences of others, and investigate how organisations work at all levels, stages of development, and in relation to the external environment, including economic, environmental, ethical, legal, political, sociological and technological factors.

In particular, you will:

  • Develop essay, report writing and presentation skills
  • Learn to communicate effectively with others and build relationships
  • Engage in teamwork and learn how to motivate others
  • Work independently and manage your time
  • Source, review and reference the literature,
  • Utilise different decision-making and strategic tools
  • Learn to use online databases and other resources
  • Learn how to conduct yourself in a professional manner
  • Formulate, carry out, analyse and present research to different audiences, academic and non-academic in nature

Study Abroad

Goldsmiths offers students the opportunity to study abroad at one of its partner universities worldwide. During this term-long exchange, students can earn credits that count towards their degree upon returning to Goldsmiths.

Most undergraduate students partake in this experience during the autumn or spring term of their second year. Funding through the Turing Scheme can support with living costs during the study abroad period.

Find out more about Study Abroad

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