Senior Research Psychologist, i2 media research, Research Fellow
+44 (0)20 7717 2201
+44 (0)20 7919 7873
Goldsmiths, University of London,
New Cross, SE14 6NW
I joined the media research team in the Psychology Department in 1999 as a Research Associate for the Independent Television Commission working on the Immersive Television Project. In 2002, i2 media research, a spin off from the Psychology Department at Goldsmiths College, was set-up and since then I have worked for i2 and on academic research projects.
As part of the i2 team, I have been involved in commercial and industrial research projects for clients such as Digital UK, Department of Trade and Industry, Department for Culture, Media and Sport, Ofcom (the Office of Communications), the Independent Television Commission (Technology Group), BSkyB, Ford, HP and Orange (in association with GfK NOP).
Our research interests broadly focus on the relationship between people and media products and services. We explore areas such as product design (for ease of use and accessibility), and adoption and use of digital media (for instance, hurdles and barriers for different types of people).
Many of our projects focus on the impact and implications of digital television switchover (DSO). We have conducted digital television-related research on, for example, perceived ease of use of digital television, consumer typologies based on attitudes and life-stage, best practice for connection and installation instructions, remote control button labelling, the consumer experience of retailers, and coverage and reception of digital terrestrial television (DTT) services.
The outputs of our results, which are disseminated widely among key DSO stakeholders, have included design checklists for easy to use digital television equipment and services, simple short questionnaires on which to allocate respondents to particular consumer 'types', prototype (and conceptual) tools to help the public identify whether their analogue reception is sufficient for DTT reception, and DSO-related advice protocols for the UK public.
In addition to the work conducted by i2, I am involved in two large scale academic research projects (PASION-Psychologically Augmented Social Interaction Over Networks and Games@Large) for which my i2 colleague, Dr. Jonathan Freeman is Principal Investigator. These projects are funded by the European Commission until 2010.
PASION involves developing explicit representations of key implicit elements that are relevant in facilitating effective group communication. Two applications of this research are collaborative work environments and gaming.
Games@Large aims to develop new ways of enabling rich computer gaming experiences to be accessed on multiple devices around a consumer's home, and in a range of other contexts.
Goldsmiths, University of London, New Cross, London, SE14 6NW, UK
Telephone: + 44 (0)20 7919 7171
Goldsmiths has charitable status