Michael Hitchcock, BA Hons, DPhil

Staff details

Position Professor
Email m.hitchcock (@gold.ac.uk)
Phone +44 (0)20 8228 5809
Michael Hitchcock, BA Hons, DPhil

Michael Hitchcock is Professor in Cultural Policy and Tourism at Goldsmiths, University of London. He conducts practice-based work on cultural tourism and cultural heritage management, especially with regard to Asia. He took his doctorate at the Pitt Rivers Museum at the University of Oxford in 1983 based on his research and a practice-based project in eastern Indonesia. He also worked as a research assistant at the museum before going to conduct his fieldwork.

Academic qualifications

  • BA Hons, Social Anthropology, Queens University Belfast 1978
  • Geography and Anthropology, DPhil, Linacre College, Oxford 1983

Teaching and Supervision

Research interests

Michael Hitchcock has written and edited 14 books, including the bestselling Indonesian Textiles and Bali: The Imaginary Museum (with Lucy Norris). He has published over 50 papers in refereed journals and has numerous other published outputs, and has co-authored publications with Southeast Asian, Chinese and African researchers.

He is interested the management of World Heritage Sites, and the relationship between culture and tourism and form of development and regeneration. He has secured grants from a variety of sources such as the ESRC, British Academy, British Council/DfID, European Commission and the Macau Foundation, and has been a Strategic Referee for the AHRC. He is a qualified ESRC recognized PhD supervisor and has supervised 17 PhD students to completion.

Publications and research outputs

Book Section

Choe, Jaeyeon and Hitchcock, Michael. 2018. Pilgrimage to Mount Bromo, Indonesia. In: Daniel H Olson and Anna Trono, eds. Religious Pilgrimage Routes and Trails: Sustainable Development and Management. Wallingford: CABI, pp. 180-195. ISBN 9781786390271

Hitchcock, Michael. 2017. Preface. In: Sylvine Pickel-Chevalier, ed. Tourism in Bali: can it be a Solution for Sustainable Development? Cambridge: Cambridge Scholar Publishing, pp. 1-2. ISBN 978-1-4438-5192-3

Figueira, Carla and Hitchcock, Michael. 2016. Lusophone Gastrodiplomacy and Tourism: Macau and the BRICS. In: Ya-Nan Song and David Ritchie, eds. BRICS:Institutionalization & Macau. Beijing: Social Sciences Academic Press, pp. 336-348. ISBN 9787509787137

Hitchcock, Michael and Darma Putra, I Nyoman. 2015. Prambanan and Borobudur: Managing Tourism and Conservation in Indonesia. In: Victor T. King, ed. UNESCO in Southeast Asia: World Heritage Sites in Comprative Perspective. Copenhagen: NIAS Press, pp. 258-273. ISBN 9788776941741

Hitchcock, Michael. 2014. Nasi goreng on the beach. In: C.H. Chung, ed. Rethinking Asian Food Heritage. Tapei: Foundation of Chinese Dietary Culture, pp. 284-296. ISBN 978-986-6325-22-9

Hitchcock, Michael; Cheng, V and Pai, C K. 2013. The interpretation of Macau’s complex heritage: tourism management challenges. In: , ed. Proceedings of The International Conference on Business Tourism and Applied Sciences 8-10 August, 2013. , pp. 243-253

Hitchcock, Michael and Barsham, Diana. 2013. Prophets of nature: romantic ideals of nature and their continuing relevance to tourism today. In: Andrew Holden and David Fennell, eds. The Routledge Handbook of Tourism and the Environment. Routledge, pp. 54-64. ISBN 978-0415582070

Hitchcock, Michael. 2013. Nasi goring on the beach. In: , ed. International Conference on Foodways and Heritage, Hong Kong. , pp. 163-171

Johnson, Mark. 2010. Aspiring to the ‘Tourist Gaze’: selling the past, longing for the future in Hue, Vietnam. In: Michael Hitchcock; V.T. King and Michael Parnwell, eds. Heritage Tourism in Southeast Asia. Copenhagen: NIAS Press, pp. 173-201. ISBN 978 87 7694 059 1


Meng, Kelly and Hitchcock, Michael. 2020. Sustainability and Authenticity of Chinese Traditional Crafts in the Contexts of Luxury and Tourism. E-Journal of Tourism, 7(2), pp. 205-228. ISSN 2541-0857

Lai, Ivan K.W. and Hitchcock, Michael. 2020. How gaming tourism affects tourism development through word-of-mouth communication regarding a destination: applying the integrated satisfaction theory. Asia Pacific Journal of Tourism Research, 25(6), pp. 620-636. ISSN 1094-1665

Lee, Maria Younghee; Hitchcock, Michael and Lai, Ivan K.W.. 2018. Evaluating the effect of China’s one-child on shopping behaviour of VFR tourists in tourism destinations. International Journal of Tourism Sciences, 18(4), pp. 255-268. ISSN 1598-0634

Lai, Ivan Ka Wai; Hitchcock, Michael; Lu, Dong and Liu, Yide. 2018. The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau. Sustainability, 10(7),

Lai, Ivan Ka Wai and Hitchcock, Michael. 2018. Literature review on service quality in hospitality and tourism (1984-2014): Future directions and trends. International Journal of Contemporary Hospitality Management, 30(1), pp. 114-159. ISSN 0959-6119

Lee, Maria Younghee; Hitchcock, Michael and Lei, Joyce Wengsi. 2017. Mental mapping and heritage visitors' perceptions. Journal of Heritage Tourism, 13(4), pp. 305-319. ISSN 1743-873X

Zhang, Yang and Hitchcock, Michael. 2017. The Chinese female tourist gaze: a netnography of young women's blogs on Macao. Current Issues in Tourism, 20(3), pp. 315-330. ISSN 1368-3500

Lai, Ivan Ka Wai and Hitchcock, Michael. 2017. Local reactions to mass tourism and community tourism development in Macau. Journal of Sustainable Tourism, 25(4), pp. 451-470. ISSN 0966-9582

Lai, Ivan Ka Wai and Hitchcock, Michael. 2016. A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis. Tourism Management, 55, pp. 139-159. ISSN 0261-5177

Lai, Ivan Ka Wai and Hitchcock, Michael. 2015. Importance–performance analysis in tourism: A framework for researchers. Tourism Management, 48, pp. 242-267. ISSN 0261-5177

Hsieh, Chi-Ming; Park, Sung Hee and Hitchcock, Michael. 2015. Examining the Relationships among Motivation, Service Quality and Loyalty: The case of the National Museum of Natural Science. Asia Pacific Journal of Tourism Research, 20(sup1), pp. 1505-1526. ISSN 1094-1665

Lai, Ivan Ka Wai and Hitchcock, Michael. 2015. A consideration of normality in importance–performance analysis. Current Issues in Tourism, 18(10), pp. 979-1000. ISSN 1368-3500

Further profile content

Professional projects

Michael Hitchcock is Chair of the James Henry Green Trust that helps to fund the research and curatorial work at Brighton Museum.