Michael Hitchcock, BA Hons, DPhil

Staff details

Position Professor
Email m.hitchcock (@gold.ac.uk)
Phone +44 (0)20 8228 5809
Michael Hitchcock, BA Hons, DPhil

Michael Hitchcock is Professor in Cultural Policy and Tourism and his professional practice involves planning and development in museums, cultural heritage and tourism. He conducts research on cultural tourism and museology, especially with regard to Asia. Up until 2014 he was Dean of the Faculty of Hospitality and Tourism Management at the Macau University of science and Technology and since then has been a member of ICCE. He has supervised many PhD students to completion and has been a PhD examiner in the UK, Hong Kong, Macau and Australia. He has worked for three UK museums as a researcher and curator, and worked in the UK higher education sector until 2010.

He has written and edited 14 books, and is the author of 50 refereed journal papers, often written with Asian co-authors. He has conducted research in the UK, Switzerland, Tanzania, Indonesia, Malaysia, Vietnam, China and Macau, often in conjunction with funded projects (e.g. European Commission, British Academy).

Academic qualifications

  • 1978, BA Hons, Social Anthropology, Queens University Belfast
  • 1983, DPhil, Pitt Rivers Museum & Linacre College, University of Oxford

Michael was awarded a major grant in 2013 by the Macau Foundation on experiential learning and teaching and received a Second Cities travel grant by the British Council in Jakarta in 2015, and was a successful -applicant for an AHRC Cultural Engagement grant in 2016. He has been appointed to four professorial positions, as well as many visiting professorships.

Professional activities

Michael is the Cultural Heritage and Museum expert for the UNWTO’s 2016 Tourism Masterplan for Shandong Province in China. He is also Chair of the James Henry Green charitable trust in Brighton where is a member of the Foundation Trust of the Royal Pavilion and Museums.

Featured publications

  • A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3 dimensional importance-performance analysis. Journal of Tourism Management1-12 Lai, K.W. & Hitchcock, M. (2016)
  • Examining the relationship among motivation, service quality and loyalty: The case of the National Museum of Natural Science. Asia Pacific Journal of Tourism Research, Hseih, C.M., Park, S.H. & Hitchcock, M. (2015)
  • A consideration of normality in importance-performance analysis. Current Issues in Tourism. Lai, K.W. & Hitchcock, M. (2015)
  • The Chinese female tourist gaze: a netnography of young women’s blogs on Macau. Current Issues in Tourism. Zhang Y. & Hitchcock, M. (2014)
  • Nasi goreng on the beach. In Rethinking Asian Food Heritage. In:  Asian Food Heritage, ed. Sydney Cheung (2014)
  • Prophets of nature: romantic ideals of nature and their continuing relevance to tourism today. In: The Routledge Handbook of Tourism and the Environment, eds. Holden, A. & Fennell , D (2013)
  • The Neka Art Museum and Bali’s art heritage. Advances in Food, Hospitality and Tourism 1:4. Hitchcock, M & Leiper, N. (2011)

Research Interests

Michael Hitchcock has written and edited 14 books, including the bestselling Indonesian Textiles and Bali: The Imaginary Museum (with Lucy Norris). He has published over 40 papers in refereed journals and has numerous other published outputs, and has co-authored publications with Southeast Asian, Chinese and African researchers.

He is interested the management of World Heritage Sites, and the relationship between culture and tourism and form of development and regeneration. He has secured grants from a variety of sources such as the ESRC, British Academy, British Council/DfID, European Commission and the Macau Foundation, and has been a Strategic Referee for the AHRC. He is a qualified ESRC recognized PhD supervisor and has supervised 17 PhD students to completion.

Publications

Book Section

Choe, Jaeyeon and Hitchcock, Michael. 2018. Pilgrimage to Mount Bromo, Indonesia. In: Daniel H Olson and Anna Trono, eds. Religious Pilgrimage Routes and Trails: Sustainable Development and Management. Wallingford: CABI, pp. 180-195. ISBN 9781786390271

Hitchcock, Michael. 2017. Preface. In: Sylvine Pickel-Chevalier, ed. Tourism in Bali: can it be a Solution for Sustainable Development? Cambridge: Cambridge Scholar Publishing, pp. 1-2. ISBN 978-1-4438-5192-3

Hitchcock, Michael and Darma Putra, I Nyoman. 2015. Prambanan and Borobudur: Managing Tourism and Conservation in Indonesia. In: Victor T. King, ed. UNESCO in Southeast Asia: World Heritage Sites in Comprative Perspective. (55) Copenhagen: NIAS Press, pp. 258-273. ISBN 978-87-7694-174-1

Hitchcock, Michael. 2014. Nasi goreng on the beach. In: C.H. Chung, ed. Rethinking Asian Food Heritage. Tapei: Foundation of Chinese Dietary Culture, pp. 284-296. ISBN 978-986-6325-22-9

Hitchcock, Michael; Cheng, V and Pai, C K. 2013. The interpretation of Macau’s complex heritage: tourism management challenges. In: , ed. Proceedings of The International Conference on Business Tourism and Applied Sciences 8-10 August, 2013. UNSPECIFIED, pp. 243-253.

Hitchcock, Michael and Barsham, Diana. 2013. Prophets of nature: romantic ideals of nature and their continuing relevance to tourism today. In: Andrew Holden and David Fennell, eds. The Routledge Handbook of Tourism and the Environment. Routledge, pp. 54-64. ISBN 978-0415582070

Hitchcock, Michael. 2013. Nasi goring on the beach. In: , ed. International Conference on Foodways and Heritage, Hong Kong. UNSPECIFIED, pp. 163-171.

Johnson, Mark. 2010. Aspiring to the ‘Tourist Gaze’: selling the past, longing for the future in Hue, Vietnam. In: Michael Hitchcock; V.T. King and Michael Parnwell, eds. Heritage Tourism in Southeast Asia. Copenhagen: NIAS Press, pp. 173-201. ISBN 978 87 7694 059 1

Article

Hitchcock, Michael and Meng, Kelly. 2019. Authenticity and Chinese Traditional Crafts in the Contexts of Luxury and Tourism. Journal of Contemporary Chinese Art, ISSN 2051-7041

Lee, Maria Younghee; Hitchcock, Michael and Lai, Ivan K.W.. 2018. Evaluating the effect of China’s one-child on shopping behaviour of VFR tourists in tourism destinations. International Journal of Tourism Sciences, 18(4), pp. 255-268. ISSN 1598-0634

Lai, Ivan Ka Wai; Hitchcock, Michael; Lu, Dong and Liu, Yide. 2018. The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau. Sustainability, 10(7),

Lai, Ivan Ka Wai and Hitchcock, Michael. 2018. Literature review on service quality in hospitality and tourism (1984-2014): Future directions and trends. International Journal of Contemporary Hospitality Management, 30(1), pp. 114-159. ISSN 0959-6119

Lee, Maria Younghee; Hitchcock, Michael and Lei, Joyce Wengsi. 2017. Mental mapping and heritage visitors' perceptions. Journal of Heritage Tourism, 13(4), pp. 305-319. ISSN 1743-873X

Hitchcock, Michael. 2017. Local reactions to mass tourism and community tourism development in Macau. Journal of Sustainable Tourism, 24(4), pp. 451-470. ISSN 0966-9582

Lai, Ivan Ka Wai and Hitchcock, Michael. 2016. Local reactions to mass tourism and community tourism development in Macau. Journal of Sustainable Tourism, 25(4), pp. 451-470. ISSN 0966-9582

Lai, Ivan Ka Wai and Hitchcock, Michael. 2015. Importance–performance analysis in tourism: A framework for researchers. Tourism Management, 48, pp. 242-267. ISSN 0261-5177

Hsieh, Chi-Ming; Park, Sung Hee and Hitchcock, Michael. 2015. Examining the Relationships among Motivation, Service Quality and Loyalty: The case of the National Museum of Natural Science. Asia Pacific Journal of Tourism Research, 20(sup1), pp. 1505-1526. ISSN 1094-1665

Lai, Ivan Ka Wai and Hitchcock, Michael. 2015. A consideration of normality in importance–performance analysis. Current Issues in Tourism, pp. 1-22. ISSN 1368-3500

Zhang, Yang and Hitchcock, Michael. 2014. The Chinese female tourist gaze: a netnography of young women's blogs on Macao. Current Issues in Tourism, 20(3), pp. 315-330. ISSN 1368-3500