Dr Michael Franklin

Staff details

Position Lecturer in Creative and Cultural Entrepreneurship
Email m.franklin (@gold.ac.uk)
Dr Michael Franklin

Michael is a Lecturer at Goldsmiths’ Institute for Creative and Cultural Entrepreneurship (ICCE), where he teaches on the understanding of creativity, and on different perspectives of capital.

Academic qualifications

  • PhD, Institute for Capitalising on Creativity (ICC) in the School of Management, University of St Andrews 2016
  • MSc Management - Film Business, Cass Business School, City University (University of London) 2008
  • MSc Film Studies, University of Edinburgh 2007
  • MA Hons, Philosophy and Modern History, University of St Andrews 2006

Teaching and Supervision

Research interests

Michael's postdoctoral research investigates risk in the film industry and related creative content businesses. It concentrates on the conceptualisation and materialisation of risk across thought processes and practices; market devices; and business structures.

He works with international colleagues from the Mallen Conference on the role of data analytics in the work of the film producer.

Publications and research outputs


Franklin, Michael. 2022. Risk in the Film Business - Known Unknowns. Abingdon: Routledge. ISBN 9780367675301

Book Section

Franklin, Michael; Stoyanova Russell, D and Townley, B. 2015. From Marketing to Performing the Market: The Emerging Role of Digital Data in the Independent Film Business. In: Nolwenn Mignant; Cecilia Tirtaine and Joël Augros, eds. Film Marketing Into the Twenty-First Century. London: Palgrave on behalf of the British Film Institute, pp. 147-162. ISBN 9781844578382

Franklin, Michael. 2012. Internet-enabled dissemination: managing uncertainty in the film value chain. In: Dina Iordanova and Stuart Cunningham, eds. Digital Disruption: Cinema Moves On-line. St Andrews: St Andrews Film Studies, pp. 101-116. ISBN 978-0-9563730-9-0


Behrens, Ronny; Zhang Foutz, Natasha; Franklin, Michael; Funk, Jannis; Gutierrez-Navratil, Fernanda; Hofmann, Julian and Leibfried, Ulrike. 2021. Leveraging analytics to produce compelling and profitable film content. Journal of Cultural Economics, 45(2), pp. 171-211. ISSN 0885-2545

Campagnolo, Gian Marco; Giannatou, Evi; Franklin, Michael; Stewart, James and Williams, Robin. 2019. Revolution remixed? The emergence of Open Content Film-making as a viable component within the mainstream film industry. Information, Communication & Society, 22(13), pp. 1871-1888. ISSN 1369-118X

Giannatou, Evi; Campagnolo, Gian Marco; Franklin, Michael; Stewart, James K and Williams, Robin. 2019. Revolution postponed? Tracing the development and limitations of open content filmmaking. Information, Communication & Society, 22(12), pp. 1789-1809. ISSN 1369-118X

Haywood, Gordon; Nilsson, Johan; Franklin, Michael; Gilbert, Paul; Krafve, Linus Johansson; MacGillivray, Mark and Meckin, Robert. 2014. Valuation Studies: A Collaborative Valuation in Practice. Valuation Studies, 2(1), pp. 71-85. ISSN 2001-5992

Haywood, Gordon; Nilsson, Johan; Franklin, Michael; Gilbert, Paul; Johansson Krafve, Linus; Lindén, Lisa; MacGillivray, Mark and Meckin, Robert. 2014. Valuation Studies: A Collaborative Valuation in Practice. Valuation Studies, 2(1), pp. 71-85. ISSN 2001-5992

Franklin, Michael. 2013. What metrics really mean, a question of causality and construction in leveraging social media audiences into business results: Cases from the UK film industry. Participations: Journal of Audience and Reception Studies, 10(2), pp. 298-320. ISSN 1749-8716

Franklin, Michael; Searle, Nicola; Stoyanova, Dimitrinka and Townley, Barbara. 2013. Innovation in the Application of Digital Tools for Managing Uncertainty: The Case of UK Independent Film. Creativity and Innovation Management, 22(3), pp. 320-333. ISSN 0963-1690

Franklin, Michael; Searle, Nicola; Stoyanova, Dimitrinka and Townley, Barbara. 2013. Innovation in the application of digital tools for managing uncertainty: the case of UK independent film. Creativity and Innovation Management, 22(3), pp. 320-333.

Professional Activity

Musgrave, George; Dinardi, Cecilia; Franklin, Michael; Murphy, Oonagh and Prime, Sian. 2022. Submission of evidence to the UK Parliament House of Lords ‘A Creative Future’ Inquiry.


Leisewitz, Adrian; Musgrave, George and Franklin, Michael. 2022. SHAPESLewisham and the Shape of Lewisham: Connectivity, Communication and Construction in a Creative Enterprise Zone. Project Report. Goldsmiths, University of London, London.

Franklin, Michael. 2018. Examining the understanding and management of risk in the film industry: A Research Synopsis. Project Report. Goldsmiths / Olsberg / SPI, London.

Drake, P; Franklin, Michael; Sathe, D and Tierney, S. 2015. We Are Colony: Digital VOD Distribution for Independent Film. Project Report. Nesta, London.

Franklin, Michael and Kelly, M. 2009. Analysis of the corporate finance of SMEs in the UK film industry. Project Report. UK Film Council, London.

Further profile content

Professional Activities

Michael works on numerous projects linking digital technology and the creative industries, as well as specialised topics in film finance, film data, and social network analysis. This work includes giving evidence at parliamentary committees and working with a range of partners, which have included: AHRC / Nesta's Digital R&D for the Arts initiative, CREATe, European Audiovisual Observatory, Film London, Scottish Documentary Institute, and Sigma Films.

Prior to doctoral research Michael worked as a consultant on projects for Film London, Royal & Derngate, EM Media, NESTA / Skillset, UK Film Council, Wales IP Fund, across film finance, production, distribution and exhibition.

Michael’s industry experience provides grounding for academic insight delivered with partners at institutions such as CinEcoSA (Cinéma, Economie & Sociétés Anglophones); University of Edinburgh’s College of Art, and Institute for the Study of Science, Technology and Innovation; and the Centre for Cultural Policy Research, School of Culture and Creative Arts at the University of Glasgow. He has presented work at the conferences of the European Group for Organization Studies (EGOS ); British Academy of Management; and the Mediating Cultural Encounters through European Screens project.

Articles related to Dr Michael Franklin