Dr George Musgrave FRSA

Staff details

Position Lecturer
Email g.musgrave (@gold.ac.uk)
Phone +44 (0)20 296 4255
Dr George Musgrave FRSA

George is a Lecturer at Goldsmiths (University of London) based in the Institute for Creative and Cultural Entrepreneurship. His research concerns the psychological experiences and working conditions of creative careers, with a current focus on mental health and wellbeing in the music industry. He is a Fellow of the Royal Society of Arts (FRSA) and the Higher Education Academy (FHEA).

Academic qualifications

  • ESRC funded PhD, The Centre for Competition Policy (UEA) 2014
  • MA, Politics, Philosophy and Economics 2010
  • BA, Social and Political Science, University of Cambridge 2009

Teaching and Supervision

PhDs supervised to completion:

  • Dr. Steven Sparling (2021) (now Head of Department for Creative and Cultural Industries, Kingston University)

Research interests

George studies the psychological experiences and working conditions of creative careers. He co-led a major research project entitled 'Can Music Make You Sick?' on mental health and the music industry exploring the links between anxiety/depression and precarious work, the book of which was an Amazon Number 1 Best Seller in the Sociology of Work. He has also done work on ethical decision-making by music managers and wellbeing in the gig economy.

His work broadly covers three research areas:

  • Wellbeing and mental health in the music industry (Musgrave, 2022; Chaparro & Musgrave, 2021; Musgrave, 2020; Gross & Musgrave 2016, 2017, 2020; Gross, Musgrave & Janciute, 2018)
  • Cultural entrepreneurship (Athanassiou & Musgrave, 2021; Musgrave, 2014)
  • Intermediation in cultural markets (Musgrave, 2017)

His work led directly to the establishment of the first 24/7 mental health helpline for musicians - Music Minds Matter - launched in 2017. His research has been featured by media outlets including BBC News, Pitchfork, Mixmag, GQ, The Financial Times, BBC Introducing, The Grammys, Billboard and more.

He is also a musician who has signed both major recording and publishing deals with EMI/Sony/ATV. His music has earned support from the likes of Mike Skinner, Plan B, Ellie Goulding and Ed Sheeran, and he has been labelled 'Middle England's Poet Laureate' by BBC Radio 1 & 1Xtra DJ MistaJam. Prior to signing to his record deal, he was the first ever unsigned artist to win a place on the MTV 'Brand New' list, and has played at festivals including Reading, Leeds, Wireless and BBC Radio 1's Big Weekend.

George welcomes PhD proposals from students who share his interdisciplinary research interests, particularly projects which combine a focus on economics, sociology, cultural anthropology, and/or psychology in relation to creative markets. He currently supervises doctoral work on substance use amongst musicians.



Gross, Sally-Anne and Musgrave, George . 2020. Can Music Make You Sick? Measuring the Price of Musical Ambition. London: University of Westminster Press. ISBN 9781912656646

Book Section

Musgrave, G . 2022. Lessons from the Loss of Avicii: Business Ethics, Responsibility, and Mental Wellbeing. In: , ed. SAGE Business Cases. London: SAGE Publications.

Musgrave, George . 2022. ‘Losing Work, Losing Purpose’: Representations of Musicians’ Mental Health in the Time of Covid-19. In: Guy Morrow; Peter Tschmuck and Daniel Nordgård, eds. Rethinking the Music Business: Music Contexts, Rights, Data and COVID-19. Springer.


Chaparro, Gerardo and Musgrave, George . 2021. Moral Music Management: Ethical Decision-Making After Avicii. International Journal of Music Business Research, 10(1), pp. 3-16. ISSN 2227-5789

Athanassiou, D and Musgrave, George . 2021. Building a Heavy Metal World: Cultural Entrepreneurship in the Polish People’s Republic. Artivate: A Journal of Entrepreneurship in the Arts, 10(1), pp. 1-19. ISSN 2164-7747

Musgrave, George . 2020. Avicii: True Stories - Review. Dancecult Journal of Electronic Dance Music Culture, 12(1), pp. 94-97. ISSN 1947-5403

Musgrave, George . 2019. Making Sense of My Creativity: Reflecting on Digital Autoethnography. Journal of Artistic and Creative Education, 13(1), pp. 1-11. ISSN 1832 – 0465

Musgrave, George . 2017. Collaborating to Compete: The Role of Cultural Intermediaries in Hypercompetition. International Journal of Music Business Research, 6(2), pp. 41-68. ISSN 2227-5789

Conference or Workshop Item

Musgrave, George and Gross, Sally-Anne. 2018. 'Music Minds Matter: Where Do We Go From Here?'. In: BBC Introducing LIVE. London, Tobacco Docks. 8 November 2018.

Musgrave, George . 2017. 'Control and Autonomy in the Digital Music Business'. In: The 8th Vienna Music Business Research Days. University of Music and Performing Arts Vienna, Austria 12-14 September 2017.


Nomvula, Amy; Day, Sam; Musgrave, George and Gross, Sally. 2018. Can Music Make You Sick: The Pitfalls of the Music Industry.


Gross, Sally-Anne; Musgrave, George and Janciute, Laima. 2018. Well-Being and Mental Health in the Gig Economy: Policy Perspectives on Precarity. Discussion Paper. University of Westminster Press - CAMRI Policy Briefs, London.

Further profile content