Dr George Musgrave

Staff details

Position Lecturer
Email g.musgrave (@gold.ac.uk)
Phone +44 (0)20 296 4255
Dr George Musgrave

George is a Lecturer at Goldsmiths (University of London) based in the Institute for Creative and Cultural Entrepreneurship, and is the module leader for 'Building Creative Businesses' and 'You as Your Future'

Academic qualifications

  • ESRC funded PhD, The Centre for Competition Policy (UEA) 2014
  • MA, Politics, Philosophy and Economics 2010
  • BA, Social and Political Science, University of Cambridge 2009

Teaching and Supervision

Research interests

George studies creative labour with a particular interest in working conditions and entrepreneurship. He has conducted major research projects on mental health and the music industry exploring the links between anxiety/depression and precarious work, as well as on the emotional experiences of marketplace competitiveness. He has also published research on contemporary processes of cultural intermediation in digital music markets, qualitative research methodologies to help researchers study creative careers, and wellbeing in the gig economy.

He is also a musician signed to both EMI/Sony/ATV for his publishing, and legendary music moguls Danny D and Tim Blacksmith (Stargate, Rihanna, NeYo) for his records. His music has earned support from the likes of Mike Skinner, Plan B, Ellie Goulding and Ed Sheeran, and he has been labelled 'Middle England's Poet Laureate' by BBC Radio 1Xtra DJ Mistajam. Prior to signing to his record deal, he was the first ever unsigned artist to win a place on the coveted MTV 'Brand New' list, and has played at festivals including Reading, Leeds, Wireless and BBC Radio 1's Big Weekend.

George welcomes PhD proposals from students who share his interdisciplinary research interests, particularly projects which combine a focus on economics, sociology, cultural anthropology, and/or psychology in relation to creative markets. He is currently supervising projects on topics including survival strategies amongst UK actors and substance use amongst musicians.



Gross, Sally-Anne and Musgrave, George. 2020. Can Music Make You Sick? Measuring the Price of Musical Ambition. London: University of Westminster Press. ISBN 9781912656646


Musgrave, George. 2019. Making Sense of My Creativity: Reflecting on Digital Autoethnography. Journal of Artistic and Creative Education, 13(1), pp. 1-11. ISSN 1832 – 0465

Musgrave, George. 2017. Collaborating to Compete: The Role of Cultural Intermediaries in Hypercompetition. International Journal of Music Business Research, 6(2), pp. 41-68. ISSN 2227-5789

Conference or Workshop Item

Musgrave, George and Gross, Sally-Anne. 2018. 'Music Minds Matter: Where Do We Go From Here?'. In: BBC Introducing LIVE. London, Tobacco Docks. 8 November 2018.

Musgrave, George. 2017. 'Control and Autonomy in the Digital Music Business'. In: The 8th Vienna Music Business Research Days. University of Music and Performing Arts Vienna, Austria 12-14 September 2017.


Nomvula, Amy; Day, Sam; Musgrave, George and Gross, Sally. 2018. Can Music Make You Sick: The Pitfalls of the Music Industry.


Gross, Sally-Anne; Musgrave, George and Janciute, Laima. 2018. Well-Being and Mental Health in the Gig Economy: Policy Perspectives on Precarity. Discussion Paper. University of Westminster Press - CAMRI Policy Briefs, London.

Further profile content