George studies the psychological experiences and working conditions of creative careers. He co-led a major research project entitled 'Can Music Make You Sick?' on mental health and the music industry exploring the links between anxiety/depression and precarious work, the book of which was an Amazon Number 1 Best Seller in the Sociology of Work. He has also done work on ethical decision-making by music managers and wellbeing in the gig economy.
His work broadly covers three research areas:
- Wellbeing and mental health in the music industry (Chaparro & Musgrave, 2021; Musgrave, 2020; Gross & Musgrave 2016, 2017, 2020; Gross, Musgrave & Janciute, 2018)
- Cultural entrepreneurship (Athanassiou & Musgrave, 2021; Musgrave, 2014)
- Intermediation in cultural markets (Musgrave, 2017)
His work led directly to the establishment of the first 24/7 mental health helpline for musicians - Music Minds Matter - launched in 2017. His research has been featured by media outlets including BBC News, Pitchfork, Mixmag, GQ, The Financial Times, BBC Introducing, The Grammys, Billboard and more.
He is also a musician who has signed both major recording and publishing deals with EMI/Sony/ATV. His music has earned support from the likes of Mike Skinner, Plan B, Ellie Goulding and Ed Sheeran, and he has been labelled 'Middle England's Poet Laureate' by BBC Radio 1 & 1Xtra DJ MistaJam. Prior to signing to his record deal, he was the first ever unsigned artist to win a place on the coveted MTV 'Brand New' list, and has played at festivals including Reading, Leeds, Wireless and BBC Radio 1's Big Weekend.
George welcomes PhD proposals from students who share his interdisciplinary research interests, particularly projects which combine a focus on economics, sociology, cultural anthropology, and/or psychology in relation to creative markets. He is currently supervising projects on topics including survival strategies amongst UK actors and substance use amongst musicians.