George studies creative labour with a particular interest in working conditions and entrepreneurship. He has conducted major research projects on mental health and the music industry exploring the links between anxiety/depression and precarious work, as well as on the emotional experiences of marketplace competitiveness. He has also published research on contemporary processes of cultural intermediation in digital music markets, qualitative research methodologies to help researchers study creative careers, and wellbeing in the gig economy.
He is also a musician signed to both EMI/Sony/ATV for his publishing, and legendary music moguls Danny D and Tim Blacksmith (Stargate, Rihanna, NeYo) for his records. His music has earned support from the likes of Mike Skinner, Plan B, Ellie Goulding and Ed Sheeran, and he has been labelled 'Middle England's Poet Laureate' by BBC Radio 1Xtra DJ Mistajam. Prior to signing to his record deal, he was the first ever unsigned artist to win a place on the coveted MTV 'Brand New' list, and has played at festivals including Reading, Leeds, Wireless and BBC Radio 1's Big Weekend.
George welcomes PhD proposals from students who share his interdisciplinary research interests, particularly projects which combine a focus on economics, sociology, cultural anthropology, and/or psychology in relation to creative markets. He is currently supervising projects on topics including survival strategies amongst UK actors and substance use amongst musicians.