Nuria holds a B.Sc in Business Management and Administration from the University of Navarre, Spain. After her degree studies, she achieved an International Commerce Graduate Course for the Chamber of Commerce of Navarre, Spain. She also obtained her MA. in Leisure Management Projects (culture, sport, tourism, and recreation) at the Institute of Leisure Studies of the University of Deusto-Bilbao where, in 2016, read her Ph.D. in Leisure and Human Development.
Her Ph.D. research project studied the different methodologies for measuring and assessing both quantitative and qualitative impacts of major leisure events (culture, sport, and tourism). An extensive bibliographical revision of impact measurement methodologies (indexes and models) was carried out and the study was based on a variety of case studies at European and international levels (cities such as Stavanger, Sydney, Liverpool, London, Atlanta, Paris, and so on). Her doctoral journey also included a doctorate stay at the ICCE of Goldsmith, London.
From a professional perspective, she has a vast experience working as a Lecturer at the Tourism Department of the University of Deusto-Bilbao. She taught in the fields of Business, Leisure, and Tourism. Moreover, she has been involved in different research projects about leisure with the Institute of Leisure Studies. Some of them are related to the festival dimension of leisure, tourism-cultural heritage, competences of the cultural sector of Bizkaia, and children ́s educational entertainment.
Furthermore, as part of this collaboration, she was in charge of the field trip project developed between the Institute of Leisure Studies and L´Ecole Audencia Business School of Nantes, France for 7 years. This study tour is a yearly programme where a cohort of students from Nantes visits Bilbao to study the regeneration culture-led process of the city from a variety of perspectives/gazes.
For two years and a half, she has been collaborating with the World Leisure Organisation as a researcher looking for a world mapping of leisure institutions. And, also, as a member of the team of the intangible heritage research project.
In addition to her academic experience, Nuria has an extended experience of organising events, including a range of cultural events. She was Head of events at Dock-Bilbao, a hub belonging to a council building BFF: the first urban ecosystem of innovation and entrepreneurship located in Bilbao. There she has managed an integral production of corporate events, workshops, talks, meetings, exhibitions, and networks.
Besides, Nuria has volunteered to help coordinate and manage conferences at the international level such as ICCPR, ENCATC, Ociogune, and European Culture as well as one of the promoters of an initiative for networking to entrepreneurs called Speed Meeting.
Her research interests include the measurement of qualitative and quantitative impacts/outcomes of the major events, tourism (in all its ways and dimensions), urban regenerations, and city transformation from a glocal perspective of development projects.