This is a trans-disciplinary Masters that builds expertise in understanding the role played by the cultural sector (arts, theatres, heritage etc) in developing and managing tourism and hospitality as major engines of growth, regeneration and job creation in the 21st century.
The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.
Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.
This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.
Specialists from academia and industry
The MA is run by the Institute of Creative and Cultural Entrepreneurship (ICCE) and is designed for students from a variety of academic and professional backgrounds. It is taught by specialists from academia and industry, ensuring a high level synthesis of practice based knowledge and cutting edge research. Both the staff and student body at ICCE have extensive international experience, enhancing peer-to-peer learning and providing an excellent base for networking and gaining contacts worldwide.
Study in London
Studying the role of culture in tourism in a London setting is a unique experience, providing access to some of the world’s most renowned culture and event led regeneration projects that include the legacy of the London Olympics and many other major projects. ICCE also has links with an extensive network of organisations, businesses, policy advisors, consultancies and cultural practitioners that provide exceptional research and study opportunities, such as Creative England, Tourism Concern and visitbritain.org.
Tailor your interests
The Masters is flexible and you can tailor your interests by choosing options from other departments across the College, including Anthropology, Sociology, the Centre for Cultural Studies, Politics, English and Comparative Literature, Educational Studies, Media and Communications, Computing and the Confucius Institute for Dance and Performance.
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Contact the department
If you have specific questions about the degree, contact ICCE
What you'll study
|Core modules||Module title||Credits|
|Cultural Policy and Practice||30 credits|
|Cultural and Creative Tourism||30 credits|
|Culture, Tourism and Regeneration||30 credits|
|ICCE Dissertation||60 Credits|
|Tourism in Asia||30 credits|
|Contemporary Issues in Cultural Policy||30 credits|
|Cultural Relations and Diplomacy I: Foundations||30 credits|
|Cultural Relations and Diplomacy II: Explorations||30 credits|
|Entrepreneurial Modelling||30 credits|
|Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory||30 credits|
|Interpretation, Education and Communication in the Art Museum||30 credits|
|Museums and Galleries as Creative Entrepreneurs||30 credits|
|Museums and Galleries as Creative Entrepreneurs – Communicating Culture||30 credits|
In addition to the option modules available within ICCE, you can also opt to take 30 CAT modules from other departments within Goldsmiths.
- Anthropological Perspectives on Tourism (15 credits)
- Critical Voices in Development (30 credits)
- Anthropology and Cultural Politics (30 credits)
- Anthropology of Art (30 credits)
- Social Anthropology of the Caribbean (30 credits)
- Cultural Policy and City Branding (30 credits)
- Urban Field Encounters (30 credits)
- Race, Gender and Justice (30 credits)
- The Politics of Knowledge: Debates in the Human Science (15 credits)
- Visualising Asia: Body, Gender, Politics (30 credits)
- Theories of International Relations (30 credits)
- Globalization: Policy, Politics, Critique (30 credits
• English in a Multilingual World (30 credits)
• Language and Ideology in Written Discourse (30 credits)
• Analysing Discourse and Identity in Spoken Interaction (30 credits)
• Intercultural Discourse and Communication (30 credits)
• Textual, Linguistic, and Cultural Encounters: Literature Across Boundaries (30 credits)
- Spaces of Practice (in association with the Whitechapel, Showroom Galleries and the South London Gallery) (30 credits)
- Culture, Language and Identity in Education (30 credits)
- Race, culture and Education (30 credits)
- The Structure of Contemporary Political Communications (15 or 30 credits)
- The city and Consumer Culture (30 credits)
- Media Audiences & Media Geographies (30 credits)
- Promotional Culture (15 or 30 credits)
- Media & Culture in the Middle East (30 credits)
- Critical Social Media Practices (15 credits)
- Mandarin (various levels, 15 credits each level)
- Consumer Behavior (15 credits)
- Innovation Case Studies (15 credits)
- Psychology of Marketing and Advertising (15 credits)
- Social Psychology of Social Problems: Intergroup Perspective (15 credits)
Please note that due to staff research commitments not all of these modules may be available every year.
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
Fees, funding & scholarships
How to apply
You apply directly to Goldsmiths using our online application system.
Before submitting your application you’ll need to have:
- Details of your education history, including the dates of all exams/assessments
- The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
- A personal statement – this can either be uploaded as a Word Document or PDF, or completed online
- If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
When to apply
We accept applications from October for students wanting to start the following September.
We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification.
Late applications will only be considered if there are spaces available.
If you're applying for funding, you may be subject to an earlier application deadline.
Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.
Find out more about applying.