Course information


1 year full-time or 2 years part-time

Course overview

This is a trans-disciplinary Masters that builds expertise in understanding the role played by the cultural sector (arts, theatres, heritage etc) in developing and managing tourism and hospitality as major engines of growth, regeneration and job creation in the 21st century.

  • The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.
  • Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.
  • This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.

Specialists from academia and industry

  • The MA is run by the Institute of Creative and Cultural Entrepreneurship (ICCE) and is designed for students from a variety of academic and professional backgrounds. It is taught by specialists from academia and industry, ensuring a high level synthesis of practice based knowledge and cutting edge research. Both the staff and student body at ICCE have extensive international experience, enhancing peer-to-peer learning and providing an excellent base for networking and gaining contacts worldwide.

Study in London

  • Studying the role of culture in tourism in a London setting is a unique experience, providing access to some of the world’s most renowned culture and event led regeneration projects that include the legacy of the London Olympics and many other major projects. ICCE also has links with an extensive network of organisations, businesses, policy advisors, consultancies and cultural practitioners that provide exceptional research and study opportunities, such as Creative England, Tourism Concern and

Tailor your interests

  • The Masters is flexible and you can tailor your interests by choosing options from other departments across the College, including Anthropology, Sociology, the Centre for Cultural Studies, Politics, English and Creative Writing, Educational Studies, Media and Communications, Computing and the Confucius Institute for Dance and Performance.

Contact the department

If you have specific questions about the degree, contact ICCE.

What you'll study

Compulsory modules

You'll take the following compulsory modules, which includes a 60-credit dissertation:

Module title Credits
Leadership of Arts, Heritage and Culture 30 credits
Cultural and Creative Tourism 30 credits
Culture, Tourism and Regeneration 30 credits
Dissertation & Connected Curriculum 60 credits

Optional modules

You'll also take 30 credits of optional modules. The optional modules available will change on an annual basis. Recent examples have included:

Module title Credits
Tourism in Asia 30 credits
Contemporary Issues in Cultural Policy 30 credits
Cultural Relations and Diplomacy I: Foundations 30 credits
Cultural Relations and Diplomacy II: Explorations 30 credits
Entrepreneurial Modelling 30 credits
Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory 30 credits
Interpretation, Education and Communication in the Art Museum 30 credits
Museums and Galleries as Creative Entrepreneurs 30 credits
Museums and Galleries as Creative Entrepreneurs – Communicating Culture 30 credits

Option modules available from other departments

In addition to the option modules available within ICCE, you can also opt to take 30 CAT modules from other departments within Goldsmiths.


  • Anthropological Perspectives on Tourism (15 credits)
  • Critical Voices in Development (30 credits)
  • Anthropology and Cultural Politics (30 credits)
  • Anthropology of Art (30 credits)
  • Social Anthropology of the Caribbean (30 credits)


  • Cultural Policy and City Branding (30 credits)
  • Urban Field Encounters (30 credits)
  • Race, Gender and Justice (30 credits)


  • The Politics of Knowledge: Debates in the Human Science (15 credits)
  • Visualising Asia: Body, Gender, Politics (30 credits)
  • Theories of International Relations (30 credits)

Centre for Cultural Studies

  • Globalization: Policy, Politics, Critique (30 credits

English and Creative Writing

      • English in a Multilingual World (30 credits)
      • Language and Ideology in Written Discourse (30 credits)
      • Analysing Discourse and Identity in Spoken Interaction (30 credits)
      • Intercultural Discourse and Communication (30 credits)
      • Textual, Linguistic, and Cultural Encounters: Literature Across Boundaries (30 credits)

Educational Studies

  • Spaces of Practice (in association with the Whitechapel, Showroom Galleries and the South London Gallery) (30 credits)
  • Culture, Language and Identity in Education (30 credits)
  • Race, culture and Education (30 credits)

Media & Communications

  • The Structure of Contemporary Political Communications (15 or 30 credits)
  • The city and Consumer Culture (30 credits)
  • Media Audiences & Media Geographies (30 credits)
  • Promotional Culture (15 or 30 credits)
  • Media & Culture in the Middle East (30 credits)


  • Critical Social Media Practices (15 credits)

Confucius Institute for Dance and Performance

  • Mandarin (various levels, 15 credits each level)

Institute of Management Studies

  • Consumer Behavior (15 credits)
  • Innovation Case Studies (15 credits)
  • Psychology of Marketing and Advertising (15 credits)


  • Social Psychology of Social Problems: Intergroup Perspective (15 credits)


Download the programme specification.

Please note that due to staff research commitments not all of these modules may be available every year.

What our students say

Rachael David

" The Entrepreneurial Modelling course I took as part of my degree helped me develop my business planning skills which I use daily when producing project business plans and fundraising strategies."

I currently work as a Regeneration Projects Officer supporting the development of multi-million pound culture-led regeneration projects at the London Borough of Bromley. These projects involve the development of a new museum involving a £3million capital scheme, £1.94m Heritage Lottery Fund application and development of the museum's collections. I also am supporting the delivery of a scheme of capital projects and the development of £20m regeneration masterplan for a historic park in South East London.

Studying MA Tourism & Cultural Policy at Goldsmiths gave me the foundation I needed to begin my career as I gained an understanding of how governments on a national, regional and local level invest in culture to make areas better to live, work and study in. The Entrepreneurial Modelling course I took as part of my degree helped me develop my business planning skills which I use daily when producing project business plans and fundraising strategies.

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Fees, funding & scholarships

Annual tuition fees

These are the fees for students starting their programme in the 2024/2025 academic year.

  • Home - full-time: £12520
  • Home - part-time: £6260
  • International - full-time: £22640

If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.

Applicants from India may also be eligible for the India Creative Economy Scholarship.

How to apply

You apply directly to Goldsmiths using our online application system. 

Before submitting your application you’ll need to have:

  • Details of your academic qualifications
  • The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
  • Copies of your educational transcripts or certificates
  • personal statement – this can either be uploaded as a Word Document or PDF, or completed online. Please see our guidance on writing a postgraduate statement

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from October for students wanting to start the following September. 

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification. 

Late applications will only be considered if there are spaces available.

If you're applying for funding, you may be subject to an earlier application deadline.

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.

Find out more about applying.

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