Articulation programme between UPES and Goldsmiths: BA (Hons) Promotional Media
The Department of Media, Communications and Cultural Studies (MCCS) at Goldsmiths, University of London is collaborating with UPES to deliver an articulation programme for those interested in exploring study in different contexts internationally.
You will complete two years of study and UPES before completing your third and fourth year on the BA Promotional Media: PR, Advertising and Branding programme at Goldsmiths.
Why study through this partnership
- You’ll gain academic experience spanning two continents, in two global cities. This experience of studying in two countries and educational systems will help you stand out in a crowded job market
- With the support of our dedicated Careers Service, leading faculty and an international alumni network, you’ll graduate with expertise and professional connections as you take the first steps into your chosen career
- You'll learn from world-leading minds who've been involved in some of culture and society's defining moments, and from practitioners who have direct connections with the creative, cultural and business sectors
- Our single-site campus is located ten minutes from London Bridge, and you’ll have all that London has to offer on your doorstep
- You'll benefit from full-day practice sessions, technical support, and professional training in equipment usage and editing and gain expertise in promotional planning, audience targeting, and strategy execution
- You can choose from a wide range of optional modules in media and communications to tailor your education and collaborate with other students, enhancing your cultural understanding and building professional networks
- You’ll have the opportunity to work on real-life briefs with industry professionals, combining theoretical knowledge with practical experience
- You'll cover a broad range of subjects, including analytical digital expertise, commercial product development, and historical context
- You’ll participate in compulsory workplace placements, receive professional support, job search assistance, and have access to part-time positions, internships, and permanent roles
- Rated 11th in the world by the QS World University Rankings by Subject (2023), you'll study in one of the top media, communications and cultural studies departments in the world
Contact the department
If you have specific questions about the degree, contact Alison Winch.
What you'll study
Students of the BBA Events, Public Relations, and Corporate Communications at UPES can apply to study BA in Promotional Media: PR, Advertising, and Branding at Goldsmiths.
You will complete two years at UPES before joining Goldsmiths on the second year of the BA in Promotional Media programme.
For more information about modules you will study at Goldsmiths, please visit the course page: BA Promotional Media: PR, Advertising and Branding
Teaching style
This programme is taught through scheduled learning – for example, through a mixture of lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work.
How you'll be assessed
You’ll be assessed by a variety of methods, depending on your module choices. These may include coursework assignments such as extended essays, reports, presentations, practice-based projects or essays/logs, group projects and reflective essays.
Watch videos about studying at Goldsmiths
Entry Requirements
Once you have successfully completed Year 1 and 2 of the BBA Events, Public Relations, and Corporate Communications at UPES, you'll be able to enter into Year 2 of the following programme at Goldsmiths:
To be eligible to enter the two-year programme at Goldsmiths, successful applicants must complete 120 credits at Level 4 or equivalent and attain an average of at least 60% in Years 1 and 2 at UPES.
English language requirements
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.
Fees and funding
Annual tuition fees
Students accepted by Goldsmiths shall be required to pay the relevant tuition fees, as reviewed and set annually by Goldsmiths. For more information on the tuition fees for programmes at Goldsmiths, please visit Tuition fee amounts.
If your fees are not listed here, please check our undergraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.
If you are looking to pay your fees please see our guide to making a payment.
Funding opportunities
Goldsmiths offers up to five students per academic year a 20% discount on the standard international programme fees for entry into either the BA Journalism or BA Promotional Media programmes. The last academic year in which these discounted fees apply is the academic year commencing September 2028. You do not need to apply for the discount.
If more than five students from UPES apply to the BA Journalism or BA Promotional Media programme at Goldsmiths, the following criteria will be applied to rank candidates:
- Grades
- References
- Interview
In addition, we offer a wide range of scholarships and bursaries, and our Careers Service can also offer advice on finding work during your studies. Find out more about funding your studies with us.
Additional costs
In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.
There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please see the programme specification on degree pathway pages for more information.
Careers and Skills
Preparing you for a successful future
The Promotional Media programme at Goldsmiths is distinctively structured to provide you with both a solid theoretical foundation and extensive hands-on experience. It is designed to enhance your technical skills in equipment usage and editing while fostering teamwork.
The curriculum goes beyond traditional media studies, focusing on the strategic aspects of promotion within the media system. You'll learn to craft promotional plans, target specific audiences, and execute effective strategies, preparing you for diverse roles in the media industry.
You will benefit from a comprehensive range of optional modules, allowing you to tailor your education to your interests.
You can explore subjects from television and radio to podcasting and political theory, ensuring a broad and versatile knowledge base. The programme also emphasizes cultural exchange and networking, providing opportunities to collaborate with Goldsmiths' diverse student body. This integration of theory, practice, and cultural understanding creates a holistic learning experience, equipping you with the necessary skills and insights to excel in the dynamic field of promotional media.
The involvement of industry professionals in teaching and mentoring further enriches your learning, offering real-world perspectives and enhancing your employability in the competitive job market.
Careers further afield
Graduates of the degree can also pursue career opportunities in a wide range of other areas, such as:
- Media Planner/Strategist
- Content Creator/Producer
- Public Relations Specialist
- Social Media Manager
- Brand Manager
- Advertising Executive
- Event Coordinator/Promoter
- Media Analyst/Researcher
You can read more about possible career options after you graduate on our careers page.
Graduate visas
Our Immigration Advisory Service can provide advice on graduate visas.
For more information about this articulation programme:
- Contact Risshma Aggarwal at Goldsmiths, R.Aggarwal (@gold.ac.uk)
- Contact UPES, enrollments (@upes.ac.in)
International students
Moving across countries can often be disorienting. Explore the following links for information and requirements regarding your preparation and arrival in London.
- London could maybe be more expensive than your home city. Check out London cost of living for information on basic average expenses and tips for saving money.
- Stay ahead of the curve by visiting our when you arrive page for essential information on healthcare, support services and more.
- Take a look at our Immigration Advisory Services for all-visa related enquiries and one-to-one chats with experts.
- Unsure of where to live? Explore Goldsmith's Halls and Accommodations for a variety of housing options.
- Goldsmiths’ Multi-Faith Chaplaincy offers a non-judgmental space for all beliefs and faith traditions.
You can also visit our International students page for further support and advice.
Transitioning to Goldsmiths
Transitioning into a new university from a partnership is a wonderful and unique experience, though it comes with its own set of challenges. Understanding the effort it takes to move countries and universities, here are our top tips to make your transition into Goldsmith's smoother and more enjoyable.
- To start, connect with current students through our student-led platform, Unibuddy. This allows you to chat directly with current students who have experienced the transition themselves and can help you through any doubts and queries.
- Discover our wide range of Societies. Whether you’re looking for competitive sports teams or the university’s newspaper, you have a wide selection of activities to choose from. Check out the Leopard Newspaper, a student-run newspaper serving as the collective voice of Goldsmiths' students.
- Explore the Events at Goldsmiths to get a feel for the vibrant student life and meet people from all years and departments. From cultural festivals to academic seminars, there’s always something happening on campus.
- Check the Student Union (SU) for events and opportunities, including part-time job opportunities, non-academic support, Salsa Dance classes, and the popular Trashy Tuesdays at the SU Bar.
- Lastly, don’t forget to review the International Student Handbook available on the Student Union's Website for important information on housing, arriving to the UK, support services and more.
