Mario is a lecturer in Marketing and Consumer Behaviour in the Institute of Management Studies who joined in April 2015. He holds a BSc and a MSc in Management from Bocconi University in Italy, and he completed his PhD in Consumer Research at Cass Business School, City University London.
Mario’s main research interests lie in the fields of social innovation and alternative economies. His approach is rooted in Consumer Culture Theory with a critical twist and macro perspective that is also reflected in his teaching practice and interests. Studying the context of complementary currencies (the Brixton Pound specifically), his dissertation investigates how ideologies and meanings associated with social innovations evolve according to contextual factors, and how this evolution influences the practices consumers, retailers, the local community and the consumption of spaces in a social system. He also conducts research on other types of complementary currencies such as TimeBanks and Cryptocurrencies.
Mario’s also interested in the TechCity start-up scene. He is involved in City Unrulyversity, a pop-up university in the heart of London's Tech City that delivers free sessions to budding entrepreneurs.
- BSc and MSc in Management (Bocconi University, Milan, Italy)
- MRes in Management (Cass Business School, London, UK)
- PhD in Management (Cass Business School, London, UK)
Consumer Behaviour (PG)
Psychology of Marketing and Advertising (PG)
Areas of supervision
Marketing and Consumer Behaviour
Qualitative Research Methods
8th Worksop on Interpretative Consumer Research, University of Edinburgh Business School, Edinburgh, UK
2015 Winter Marketing Educators' Conference, AMA, San Antonio, Texas, USA
9th Consumer Culture Theory Conference, Aalto Business School, Helsinki, Finland
39th Macromarketing Conference, Royal Holloway, University of London, UK
5th Latin American and European Meeting on Organization Studies (LAEMOS) Colloquium - La Havana, Cuba
Ethnographic Praxis in Industry Conference (EPIC) 2013 – London UK
11th European Academy of Management (EURAM) Conference - Tallinn, Estonia
Alternative Economies and Complementary Currencies
Consumption of Money
Consumer Culture Theory
Qualitative Research Methods
Campana, Mario; Chatzidakis, Andreas and Laamanen, Mikko. 2017. Introduction to the Special Issue: A Macromarketing Perspective on Alternative Economies. Journal of Macromarketing, ISSN 0276-1467
Laamanen, Mikko; Wahlen, Stefan and Campana, Mario. 2015. Mobilising collaborative consumption lifestyles: a comparative frame analysis of time banking. International Journal of Consumer Studies, 39(5), pp. 459-467. ISSN 1470-6423
Conference or Workshop Item
Campana, Mario and Doern, Rachel. 2018. 'Motherhood, Entrepreneurship and Consumption: the Case of the Mumpreneurs (part of a symposium on Consumption and Work in the 21st Century)'. In: Consumer Culture Theory Conference. Odense, Denmark 2018.
Campana, Mario and Doern, Rachel. 2018. 'The entrepreneurialisation of motherhood: How mumpreneurs create more productive selves in the everyday'. In: European Marketing Academy Conference. Glasgow, United Kingdom June 2018.